Freude hört nie auf = Joy never stops
- Thread starter SCOTT27
- Start date
donkeykong
Track Technician
Great website
but this joy never stops slogan is pretty disturbing.
but this joy never stops slogan is pretty disturbing."Joy never stops"
It does when the Rohypnol wears off.
It does when the Rohypnol wears off.
EnI
Piston Pioneer
These "Joy is....." slogans remind me of the "Love is....." comic strip created by a New Zealand artist in the 1960's.
Love is - Wikipedia, the free encyclopedia...
So not only does it seem a bit "wet" for a car company slogan, and a car company with a stronger brand than most. It could be argued, is plagiarising somebody else.
"Joy never stops".
No please BMW. Stop. Seriously, just stop it with these pathetic, adolescent slogans which sound like they're being written by a 15 year old, love sick girl on the side of their school bag.
Love is - Wikipedia, the free encyclopedia...
So not only does it seem a bit "wet" for a car company slogan, and a car company with a stronger brand than most. It could be argued, is plagiarising somebody else.
"Joy never stops".
No please BMW. Stop. Seriously, just stop it with these pathetic, adolescent slogans which sound like they're being written by a 15 year old, love sick girl on the side of their school bag.
Beemer B773ER
Tire Trailblazer
Do we really have to put up with all of this and listen to it all over again?
PHYBENZ
G-Class Explorer
the "Joy" seems to not be working in the US considering BMW is looking to overhaul their marketing again.
BMW SEARCHES FOR NEW DIRECTION IN U.S. ADVERTISING
With tough times often come tough decisions. Companies are forced to take a closer look at virtually all aspects of their businesses, ensuring that their efforts are concise and efficient, as has been the case with several automakers in the past couple years in regards to their automotive advertising approaches.
Relationships that have lasted nearly as long as the automakers themselves have come and gone, and now BMW is yet again looking for a new direction in the U.S. In 2010, BMW returned to the Super Bowl for the first time in a decade, ended its relationship with advertising agency GSD&M, and now is now launching a comprehensive review of its U.S. ad work.
The German automaker’s review is going to be managed by Dick Roth of Roth Observatory International, which has been obtained to help focus on three areas that BMW has labeled as key: national brand creative, multicultural marketing and regional and dealer creative work.
“This review is part of the standard long-term strategic planning of our brand,” said Dan Creed, vice president, marketing, BMW of North America. “All of our agencies have made valuable contributions to BMW and we hope that they will participate in this review.”
Those agencies include MDC Partners’ Kirshenbaum Bond Senecal & Partners, which has worked on national creative for BMW since October 2010, WPP’s Grey West, which handled creative duties for regional and dealer advertising since 2008, and combined efforts by Matlock Advertising and Public Relations and Bromley Communications have delivered BMW’s multicultural efforts.
BMW SEARCHES FOR NEW DIRECTION IN U.S. ADVERTISING
With tough times often come tough decisions. Companies are forced to take a closer look at virtually all aspects of their businesses, ensuring that their efforts are concise and efficient, as has been the case with several automakers in the past couple years in regards to their automotive advertising approaches.
Relationships that have lasted nearly as long as the automakers themselves have come and gone, and now BMW is yet again looking for a new direction in the U.S. In 2010, BMW returned to the Super Bowl for the first time in a decade, ended its relationship with advertising agency GSD&M, and now is now launching a comprehensive review of its U.S. ad work.
The German automaker’s review is going to be managed by Dick Roth of Roth Observatory International, which has been obtained to help focus on three areas that BMW has labeled as key: national brand creative, multicultural marketing and regional and dealer creative work.
“This review is part of the standard long-term strategic planning of our brand,” said Dan Creed, vice president, marketing, BMW of North America. “All of our agencies have made valuable contributions to BMW and we hope that they will participate in this review.”
Those agencies include MDC Partners’ Kirshenbaum Bond Senecal & Partners, which has worked on national creative for BMW since October 2010, WPP’s Grey West, which handled creative duties for regional and dealer advertising since 2008, and combined efforts by Matlock Advertising and Public Relations and Bromley Communications have delivered BMW’s multicultural efforts.
Well, to be fair, Scott has just as much right to post as you or I, so as silly as the "joy" slogan sounds, maybe we should let him post them? After all, this is a forum where everybody is entitled to their opinion, right?
BMW
Bayerische Motoren Werke AG, abbreviated as BMW is a German multinational
manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany.
The company was founded in 1916 as a manufacturer of aircraft engines, which it produced
from 1917 to 1918 and again from 1933 to 1945.
Official website: BMW (Global), BMW (USA)
Official website: BMW (Global), BMW (USA)
