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Bringing Alfa Romeo Back to America in 2009
Alfa Romeo is the Quentin Tarantino of the automotive world. It's been years since either one made something really great, but their fans keep believing that another blockbuster hit is just around the corner.
Just as every Tarantino movie is greeted as the rightful heir to Pulp Fiction, so, too, every new Alfa Romeo Spider is expected to rekindle the spirit of the original Spider of the 1960s, which Dustin Hoffman made famous in The Graduate. There is something evocative about that famous badge and triangular grille that lifts even mediocre cars above the mainstream. Here in Europe, people really want Alfa Romeo to succeed.
The latest 2007 Alfa Spider is no different. When it was unveiled at the Geneva auto show in 2006, it was immediately named Cabrio of the Year, even though nobody outside the factory had driven it. This new Spider, the Alfisti whisper in hushed tones, will seduce a new generation of American customers.
In two years, you will be able to walk into a Maserati dealer in the U.S. and place an order for a 2010 Alfa Romeo Spider, which will celebrate the company's 100th anniversary. Should all of us begin singing La Traviata and sipping cappuccino in anticipation, or is this latest ragtop just another Alfa Romeo that flatters, only to deceive?
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First Drive: 2007 Alfa Romeo Spider
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