Report FCA - PSA merger


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Fiat +7% on PSA merger talk
Oct. 29, 2019 2:38 PM ET|About: Fiat Chrysler Automobiles... (FCAU)|By: Clark Schultz, SA News Editor

Fiat Chrysler Automobiles (FCAU +7%) and PSA Group are in talks to combine in a mega auto merger, according to The Wall Street Journal.

Fiat has been looking for a merger partner for quite a while, with the late Sergio Marchionne leading the charge for much of the way. A planned tie-up with Renault was scrapped earlier this year.

wsj.com/articles/fiat-chrysler-peugeot-owner-psa-in-talks-to-combine-11572373519
 
That happens to RENAULT-NISSAN for making everything difficult
 
Get it done. It’s been an inevitable merger for some time.

...and circle closes. The French Simca brand began as a producer of FIAT-licenced automobiles back in the mid-1930s'. Fast forward: after Simca acquired Ford France and was later acquired itself by Chrysler, it eventually evolved into Talbot which, in turn, became a Peugeot (PSA) brand.
 
I wonder if the EU will allow this to go through. The big issue I think will be over the commercial vehicle market, that was also an issue when PSA bought Opel, it will be an even bigger issue with this sale.
 
1psafca.webp

The PSA Group and Fiat Chrysler Automobiles have confirmed plans to merge on a 50/50 basis, firming up yesterday’s news that the two companies were in discussions regarding such a move.

Both firms said today that the discussions would be finalised “in the coming weeks” to reach a binding Memorandum of Understanding, which will create one of the world's largest automotive groups.

The likely merger will create a car giant worth around £40 billion and encompass some of the world’s biggest car brands. FCA owns Fiat, Jeep, Alfa Romeo, Maserati, Ram, Lancia and Chrysler, while the PSA stable includes Peugeot, Citroën, DS and Vauxhall-Opel.

The deal would create the fourth largest car manufacturer globally in terms of annual sales, at 8.7m vehicles, behind Volkswagen Group, Toyota and the Renault-Nissan-Mitsubishi alliance, as well as revenues of €170bn (£147bn) and recurring operating profit of over €11bn (£9.5bn).

Today’s announcement also stated there are estimated synergies of €3.7bn (£3.14bn) synergies annually “without any plant closures resulting from the transaction”. This would come from a more efficient allocation of resources for major investments in vehicle platforms, powertrain and technology as well as purchasing power. The two firms projected that 80% of the synergies would be achieved after four years.

The shareholders of FCA and PSA will each take a 50 per cent stake in a new Dutch parent company, under the proposals, with the governance structure balanced between the two firms. There would be 11 board members, with five nominated by FCA and five by PSA. Current FCA chairman John Elkann will become the chairman of the new firm, while PSA group boss Carlos Tavares would become the CEO, standing on an initial five-year term.

More:
autocar.co.uk/car-news/industry/breaking-psa-group-and-fiat-chrysler-confirm-merger-plans
 
Vauxhall fears after car giants Fiat and PSA announce merger
  • 2 hours ago
_94953917_976pa-30419171.webp

Image copyrightPAb image caption Vauxhall employs about 3,000 people in the UK
Fiat Chrysler is to merge with Vauxhall's owner PSA to create the world's fourth largest car company.

The two sides say they have yet to finalise all the details, but the 50-50 merger is expected to provide significant cost savings.

That has raised concerns at Vauxhall, which employs 3,000 people in the UK, as it could be vulnerable to any restructuring.

Unions called for talks with France's PSA, which owns Peugeot and Citroen.

Fiat Chrysler, the Italian-US business behind Jeep, Alfa Romeo, and Maserati, has been looking for a big tie-up for years, believing that consolidation in the global industry is needed to cuts costs and overcapacity, and fund investment in electric vehicles.

It has tried previously to form alliances with General Motors and Renault.

A combined Fiat Chrysler-PSA will have a market value of about $50bn (£39.9bn) with annual sales of 8.7 million vehicles. The companies said there are no plans to shut factories, but UK unions are uneasy about the impact on Vauxhall.

"Merger talks combined with Brexit uncertainty is deeply unsettling for Vauxhall's UK workforce which is one of the most efficient in Europe," said Unite national officer Des Quinn.

"The fact remains, merger or not, if PSA wants to use a great British brand like Vauxhall to sell cars and vans in the UK, then it has to make them here in the UK."

Prof David Bailey, from the Birmingham Business School, told the BBC he was concerned about the prospects for Vauxhall's Ellesmere Port factory.

Major cost cutting "isn't going to be achievable without plant closures and significant job cuts".

Although Ellesmere Port is considered an efficient car plant, he believes the Italian government will be keen to keep Fiat's factories, and the French government is part-owner of PSA and so has an interest in protecting its own factories.

He said: "I have a real fear that if this merger goes ahead the likes of Ellesmere Port, which is a very efficient plant, could be sacrificed to get the sort of savings the company is looking for, especially in all the uncertainty over Brexit."

French Finance Minister Bruno Le Maire suggested his government would protect French interests. He welcomed the deal, saying it would give the two groups the critical mass needed to invest in cleaner technologies.

And he added: "The government will be particularly vigilant over preserving (the group's) industrial footprint in France."

The combined group, which will have its headquarters in the Netherlands, will have an 11-person board. This will include six members from Peugeot, including chief executive Carlos Tavares, and five from FCA, including chairman and billionaire John Elkann, a member of Italy's Agnelli family.

Exor, the Agnelli family investment company, will have the largest stake in the merged group. Other large shareholders are the Peugeot family, China's Dongfeng Motor and the French state.

Fiat Chrysler, having flirted heavily with Renault, is now getting serious with another French company. And on the face of it, this merger would make perfect sense.

The two companies could pool their resources, at a time when the industry as a whole is facing huge challenges due to the development of electric cars, automated driving, connected technologies, and shared use models. Fiat Chrysler really needs access to an electric car platform.

It would also combine PSA Group's strength in Europe with Fiat Chrysler's scale in North America.

But there's a catch. Look how many different interests are involved. PSA Group's leading shareholders include a Chinese state-owned company and the French government - which has already undermined those earlier attempts to bring FCA and Renault together. So things could get political very quickly.

Then there are the Agnelli and Peugeot dynasties - fully onside at the moment, but faced with diluted influence. Could they cause problems down the line?

And regulators will have to give the plan the green light as well. So a merger might make sense, but it's far from being a done deal just yet.

Source: BBC
 
Fears of marginalization of Opel/Vauxhall are being voiced here in Germany as well.
 
Fears of marginalization of Opel/Vauxhall are being voiced here in Germany as well.
Opel as a marque is already marginalised, was already marginalised, prior to being spun off to PSA. It's sad but they were going backwards since the 90's.

The problem facing this new FCA-PSA alliance is one of rationalisation across a plethora of brands, platforms and powertrains which appear to present few opportunities for cross-pollination across the group.
Case in point: a Toyota Aygo has much common with a Peugeot 108 whereas a Fiat 500 has none.

Without rambling on, my view is this: one of the key reasons to enter into a merger is to leverage synergies. It's going to take a monumental effort to achieve any form of group-wide standardisation for this merger to yield any tangible benefits beyond supply-chain volume discounting.
 
According to AFP:

Peugeot-maker PSA and Fiat Chrysler unveiled Thursday a plan for a 50-50 merger that aims to create the world's fourth-largest car manufacturer, but quickly came under pressure to preserve jobs.

With automakers needing to cut costs as the global car market slows and at the same time invest heavily in developing cleaner vehicles, the French and US-Italian firms said their tie-up would generate 3.7 billion euros in annual savings.

The boards of PSA and Fiat Chrysler (FCA) backed the plan on Wednesday to create a company with combined annual sales of some 170 billion euros ($190 billion) per year and 11 billion euros of operating profits, with negotiations continuing to resolve all the details.

The tie-up would leapfrog the carmakers into fourth largest in terms of sales behind Volkswagen, Renault-Nissan-Mitsubishi and Toyota, and would combine a host of well-known brands from Alfa Romeo, Jeep and Dodge to Citroen, Opel and Vauxhall.

- 'Compelling logic' -

The boards of both carmakers "share the conviction that there is compelling logic for a bold and decisive move that would create an industry leader," the companies said in a joint statement.

FCA is weaker in Europe than PSA, with its French and German mass market brands. The company also lags in bringing electric cars to market and investing in new forms of mobility.

PSA meanwhile is absent from the massive US market, where FCA sells the Chrysler, Jeep, Dodge and Ram brands.

A final agreement could be reached "in the coming weeks," according to the joint statement.

The merger would be achieved via the creation of a parent company in the Netherlands, with the shareholders of PSA and FCA each holding half the capital.

The Dutch-based parent company would have balanced representation, with FCA's John Elkann as chairman and PSA's Carlos Tavares as CEO.

While investors cheered when the automakers first confirmed their talks on Wednesday, on the markets Thursday the news had very different effects on the two companies' shares.

PSA fell nearly 13 percent, while Fiat Chrysler jumped more than 8.5 percent despite the Italian-US firm posting third-quarter losses of 179 million euros.

- Vigilant on jobs -

Daniel Larrouturou at asset management firm Dom Finance said the reaction of PSA shareholders was due to its market capitalisation being larger than Fiat Chrysler's.

"With a 50-50 merger, Peugeot is technically buying Fiat and offering a bonus to its shareholders," he said. "The market is taking this into account and consequently adapting the share price."

While the companies said a definitive deal could be reached soon, a successful outcome is not guaranteed.

Fiat Chrysler tried to merge with PSA's French rival Renault earlier this year, but the deal was scuppered in part by opposition from the French government, which owns stakes in both PSA and Renault.

For the moment, Paris has signalled its support for the new merger plan.

But Economy Minister Bruno Le Maire warned we "will remain particularly vigilant on the industrial footprint in France".

Italian Prime Minister Giuseppe Conte said "the important thing is guaranteeing employment and investment levels".

The carmakers said the 3.7 billion euros in projected annual savings were calculated without any factory closures.

Patrick Michel, an FO trade union representative at a PSA plant in the eastern French town of Sochaux, welcomed the deal, saying it would put the French company "on the same level as the global giants Volkwagen and Toyota."

- Size matters -

Michel said he hoped it would lead to more work for PSA's French sites, for example in producing cleaner engines for Fiat, which is struggling to meet EU emissions targets.

But others expressed fears for jobs with "workers pitted against each other," Jean-Pierre Mercier, a CGT delegate, warned.

IG Metall, which represents workers at Opel's factories in Germany, noted PSA had guaranteed jobs there through to July 2023 when it took over the firm.

Unite, which represents workers at PSA-owned Vauxhall factories in Britain, said "merger talks combined with Brexit uncertainty is deeply unsettling for Vauxhall's UK workforce, which is one of the most efficient in Europe."

The merger plan comes as the auto manufacturing sector -- which accounts for 5.7 percent of global GDP and eight percent of goods traded -- shrank 1.7 percent last year by vehicles produced, according to the IMF.

A tie-up into a bigger firm would offer both companies advantages.

"FCA could remain independent as could PSA but obviously they lack the scale of some of their competition," said Ian Fletcher, an automotive analyst at market research firm IHS Markit.

www.afp.com/en/news/15/psa-fiat-chrysler-unveil-merger-equals-doc-1lw0cf6
 
Peugeot-maker PSA and Fiat Chrysler unveiled Thursday a plan for a 50-50 merger that aims to create the world's fourth-largest car manufacturer, but quickly came under pressure to preserve jobs.


Oh, dear. I sympathise with all the employees who's jobs are at risk ... But it's not private business' primary role & obligation to employ people, and give them jobs & steady income. That's the consequence of the business operations, not the main aim. And it's up to the state & government (and legislators) to provide a socioeconomic environment in which shocks like unemployment, homelessness etc can be properly absorbed. Eg. via combination of extremely dynamic business environment where people get (new) jobs easily + a fair amount of welfare state to help people during the transition period (eg. when searching for a new job; or a new housing solutions etc).

Business optimisation usually (perhaps to easily) results in cutting labor costs ... either via cutting wages or even jobs ... directly or via moving production to the locations with cheaper labor costs. But it's not the only measure when it comes to the optimization. There are many, usually. And they are necessary for the business, the enterprise to survive in the long run. Business environment very often proves to be extremely competitive, and a dog-eta-dog world. It's either adapt or die.

So, hearing (from politicians, unions) appeals to preserve the jobs at any price ... I don't know. That's something that belong to socialist regimes. Sure the state & other subjects can help to ease the situation with some welfare & fiscal etc measures ... making the shock easier to absorb. But applying pressure to business & companies to keep people employed - while doing nothing to help those businesses (eg. with lower taxes etc) - is a bit of an unfair stretch.

Btw, I was shocked in June when Susanne Klatten (nee Quandt) & Stefan Quandt gave a rare interview (for German Manager Magazin), saying among other things, that for both of them it was "certainly not the money" that drives them: "It is above all the responsibility that ensures and preserves jobs in Germany." I'm a bit scared for BMW when its biggest shareholders saying that the main goal for them is a responsibility to give (German) people jobs. It's a very noble philosophy but ... It's a business, not charity. Sure IF you can create new jobs / preserve the existing ones ... but not at all costs!

Yes, shareholders & business owners have to be socially responsible to a certain degree ... not aiming at money earning only (although, geez, that's still the main point of the business in the capitalism era) ... But IMHO - like in any case of a "living creature" - the main gola of a business, a company is self-preservation & survival. Because only an alive enterprise can provide jobs. A bankrupted one can not!
 
In acquisitions or mergers, sometimes the problem with the "weakest" of the equation, such as OPEL in this case, is that they are sometimes discarded.
In the 80' Opel was as important as Peugeot and Citroen in some markets outside Europe what made it a global brand (Latin America for example), and when GM acquired it all change, Chevrolet practically did not exist there or only with high-end models not those that are sold in the USA, but specifically designed, but when buying OPEL they use all their designs and put the CHEVROLET logo on them killing Opel.

By the time GM sold OPEL, the latter no longer existed in these markets where they were highly appreciated and with very high sales, no dealers neither spare parts nor support and CHEVROLET today owns up to 50% of the share in some of these countries.

I understand that sometimes due to issues of economy of scale and savings in marketing these actions are carried out, but in this case it was evident what they intended to do and did.
In a few words, GM used OPEL to take over the market and when it was no longer useful, sold it (almost in bankrupt), regardless of whether it disappeared or not.

Chevrolet Monza 1.8 SL/E 1988
45137011734_3f049387b2_b.webp
 
That chevy is boxy as a Volvo.

When I was young we had an 1990 Opel Kadett. What an utter shit box it was. Worst and most unreliable car that my parents owned.

1990_opel_kadett-pic-149-640x480.webp
 
That chevy is boxy as a Volvo.

When I was young we had an 1990 Opel Kadett. What an utter shit box it was. Worst and most unreliable car that my parents owned.

1990_opel_kadett-pic-149-640x480.webp
His twin brother "Chevrolet Kadett" from Brazil was even worse,

57cf45f00e21630270001fcaqr-613-gb-kadett-01-e1496448933915.webp


The last real Opel around here were the Ascona and the Reckord, since as you can see the whole line was renamed under Chevrolet until the Corsa II.
Nothing was heard from Opel again, so sometimes I understand that the directives make some decisions that we don't like to protect themselves from being acquired to be used and then removed
 
I owned one of these from spring 1975 through August 1976 :

Rekord_C_6-01-01.webp


Almost identical to the one pictured above. 1968 model year. It sucked an immense amount of petrol and the general running costs proved far too much for my students' budget.
 
I owned one of these from spring 1975 through August 1976 :

Rekord_C_6-01-01.webp


Almost identical to the one pictured above. 1968 model year. It sucked an immense amount of petrol and the general running costs proved far too much for my students' budget.
My elder brother had such an Opel for one winter. It had 2,5L six cylinder and with sub zero temperatures it consumed more than 30 l/100 km
 

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