Honda Gear concept in Montreal


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Honda GEAR Concept Makes Global Debut at the Montreal International Auto Show

MONTREAL (January 17, 2012) – At today's Montreal International Auto Show, Honda Canada provided the world with its first look at the new GEAR Concept Study Model – a vehicle that demonstrates Honda's innovative approach to providing the automotive answer for young, urban, Gen-Y lifestyles.

Inspired by fixed-gear bicycles, GEAR is a concept that represents an entirely new way of looking at the sub-compact vehicle. It is simple and utilitarian, but also customizable, connected and full of personality.

"Subcompact cars are usually either utilitarian, but uninspiring or they're fun, zippy cars that are impractical and too expensive for the Gen-Y buyer," said Dave Marek, Design Director at Honda R&D Americas, Inc. "GEAR Concept tears down those walls – it's practical but fun, customizable, connected and affordable. Everything that young, discerning urban buyers would want in a car."

- http://www.autoblog.com/2013/01/17/honda-surprises-with-gear-concept-in-montreal/
 

Honda

Honda Motor Co., Ltd. is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and battery-powered equipment, headquartered in Minato, Tokyo, Japan, and established in 1948 by Soichiro Honda. Acura is its luxury and performance division headquartered in Torrance, California, United States. The Acura brand was launched on March 27, 1986, with markets primarily in North America.
Official websites: Honda, Acura

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