far2000
AMG Aficionado
A tight race is the one for the title of #1 premium brand in the country. Actually it was tight up until this month. After 11 months, Mercedes leads with 318,837 sales, up 7% on the same period in 2013. It has taken a definitive advantage over BMW in November (+6,091 sales), extending the gap to 20,625 units even though BMW has gained more ground YOY at +10%. BMW’s flagship (3-4 Series) is up 19% so far, but the X4 has arrived too late in the year to have a real impact. Back at Mercedes, the C-Class loss (-18%) has been more than compensated by a great-performing SUV range (M-Class +12%, GLK +13%) and the arrival of the ultra-successful compact CLA (25,000 units) and GLA (5,000 sales). Plus the S-Class doubled its sales this year. 2014 would be the 2nd consecutive year Mercedes takes the #1 premium brand spot when 2013 was the first time it ever did so. It should remain on top in 2015 as its flagship, the new generation C-Class, gears up, the GLA gains momentum and the GLE targets the BMW X6.
USA 11 months 2014 – brands:
Pos Brand 2014 /13 2013 Pos FY13
1 Ford 2,167,162 -1% 2,194,934 1 1
2 Chevrolet 1,848,504 3% 1,793,632 2 2
3 Toyota 1,833,012 5% 1,739,111 3 3
4 Honda 1,253,557 1% 1,240,372 4 4
5 Nissan 1,164,254 12% 1,035,439 5 5
6 Hyundai 661,211 1% 657,778 6 6
7 Jeep 629,074 44% 437,179 9 9
8 Kia 534,647 7% 501,548 8 8
9 Dodge 526,947 -4% 548,654 7 7
10 Subaru 463,770 21% 384,511 11 11
11 GMC 448,815 10% 407,781 10 10
12 Ram 420,511 27% 331,815 13 13
13 Volkswagen 332,912 -11% 373,689 12 12
14 Mercedes 318,837 7% 298,489 14 14
15 BMW 298,212 10% 271,891 16 15
16 Mazda 280,993 8% 260,983 17 17
17 Chrysler 277,855 -2% 282,222 15 16
18 Lexus 271,510 14% 239,090 18 18
19 Buick 208,606 10% 190,130 19 19
20 Audi 162,773 15% 141,047 22 22
