- Exclusive classics on the golf course in front of the Biltmore Hotel in Coral Gables
- Homage to the Silver Arrows of the successful motorsport year 1955
- Mercedes-Benz showcases itself as the most valuable classic car brand
The highlights of ModaMiami were the “Moda Classic” drive led by the Mercedes-Benz SLR McLaren “Stirling Moss”, and the Concours d’Elegance. This showcased rare pre-war models and motor racing veterans as well as super sports cars and current hypercars. ModaMiami takes place around the Biltmore Hotel near Miami, which opened in 1926. The event successfully sets a new focus on the east coast of the USA in the North American classic car calendar.
Outstanding motorsport year 1955 and auction records
Mercedes-Benz Classic also inaugurated a special anniversary year in Miami. In 1955, 70 years ago, Mercedes-Benz celebrated two world championships in motor racing: the second consecutive Formula 1 title for Juan Manuel Fangio with the Silver Arrow W 196 R and the Sports Car World Championship with the 300 SLR racing sports car (W 196 S). Mercedes-Benz Classic impressively commemorated one of the most successful racing years in the company’s history at the exclusive “The Concours Club” racetrack in the heart of Miami. In addition to an original 300 SLR, the Mercedes-Benz SLR McLaren “Stirling Moss” (Z 199) started there. This pure roadster was launched in 2009. Produced in just 75 examples, it is a tribute to the outstanding victory of Stirling Moss and Denis Jenkinson in the 1955 Mille Miglia.
The presentation of the Mercedes-Benz 300 SLR also emphasised the outstanding importance of classic vehicles with the three-pointed star in collector circles. The auction of the W 196 R with its streamlined body in February 2025 highlighted this once again: the Indianapolis Motor Speedway Museum put the Silver Arrow up for auction – it received the racing car as a donation from the then Daimler-Benz AG in 1965. At the auction in the Mercedes-Benz Museum, the hammer fell at a record price of 51.155 million euros. This makes the Silver Arrow the most valuable Grand Prix racing car ever sold and also the second most valuable car ever. The Mercedes-Benz 300 SLR “Uhlenhaut Coupé” remains at the top of the exclusive ranking of the world’s most valuable automobiles at 135 million euros.
Fascinating classics and models from MANUFAKTUR
Other classics and young classics with which Mercedes-Benz Classic fascinated visitors at ModaMiami: a Maybach S 650 Cabriolet from 2017, an SL 500 “Silver Arrow Edition” (R 129) from 2002, an E 60 AMG (210 series) from 1997 built by AMG and optimised by American Mercedes-Benz partner RENNtech and a 300 D Saloon (123 series) from 1979.
Mercedes-Benz emphasised the tradition of exclusive individuality at ModaMiami with MANUFAKTUR. The cross-brand individualisation and personalisation programme is the premier class of equipment options for discerning customers. For selected model series from Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and the G-Class, the MANUFAKTUR range offers an exclusive range of equipment, materials, colours and surface finishes for the exterior and interior. These go far beyond the standard options and create opportunities for a personalised automotive experience. This was demonstrated in Miami by a Mercedes-AMG GT 63 S E Performance MANUFAKTUR in cirrus silver metallic (energy consumption weighted, combined: 8.2 l/100 km + 12.6 kWh/100 km; CO₂ emissions weighted, combined: 188 g /km) and a Mercedes-AMG G 63 MANUFAKTUR in hyper blue magno (energy consumption combined: 14.7 l/100 km; CO₂ emissions combined: 336 g/km).
ModaMiami’s recipe for success
ModaMiami combines automotive culture with auctions, culinary delights and live acts, among other things. The automotive festival also successfully appealed to younger car enthusiasts at its première in 2024.
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