BMW Motorrad Newsroom

Munich. New live and digital formats will increasingly take the place of traditional trade fair appearances at BMW Motorrad in the future. In particular, this means that the traditional commitments at the two leading motorshows EICMA in Milan and Intermot in Cologne, which were previously organised centrally by BMW Motorrad, will no longer apply. This realignment of the communication strategy for new BMW Motorrad products and offers includes in-house BMW Motorrad and BMW Group formats as well as external formats - both live and digital - taking into account the respective defined requirements of the different target groups and media genres. “Our strategic communication realignment in which we make use of increased live and digital...

Munich. Proven riders and an experienced newcomer sums up the rider line-up for the BMW Motorrad World Endurance Team for the 2021 FIM Endurance World Championship (FIM EWC). Markus Reiterberger (GER) and Ilya Mikhalchik (UKR) will race for team manager Werner Daemen’s BMW works team once again this season. New to the team as the third regular rider on the number 37 bike is Spain’s Javier ‘Xavi’ Forés. Kenny Foray (FRA) also remains on board and will support the team as a reserve rider going forward. The BMW Motorrad World Endurance Team contested the FIM EWC for the first time in the 2019/20 season, with Reiterberger, Mikhalchik and Foray as regular riders. The team established itself among the frontrunners right away. In four of...

Munich. Despite the Corona pandemic-related challenges in 2020, BMW Motorrad was able to hand over 169,272 motorbikes and scooters to customers, thus achieving the second-best sales result ever (previous year: 175,162 vehicles/ -3.4%). This sales result underpins the successful growth strategy of BMW Motorrad. The market launches of thirteen new models, the strong BMW Motorrad product portfolio as well as the worldwide BMW Motorrad dealership partners who, despite the most difficult circumstances, were able to make 2020 a success thanks to their tireless efforts were the reasons for this positive result. Dr. Markus Schramm, Head of BMW Motorrad: "Following difficult months from March to June, the entire BMW Motorrad team was able to...

Munich, 18 January 2021. Unmistakable design that is distinct from all others – that is the new “Spirit of Passion” by Kingston Custom. After Roland Sands, Dirk Oehlerking lends the BMW R 18 his inimitable signature with the second R18 gem in the “SoulFuel” series, a collaboration between BMW Motorrad and selected customisers. Previously, a sensation was also caused by an R 18 conversion created by Bernhard Naumann – also known as “Blechmann”. Oehlerking’s Kingston Custom is well-known for its extreme customising. Anyone expecting a complete rebuild of the R 18 will be in for a surprise, however. “The BMW R 18 is so perfect that I left the technology as it is. The frame is 100 % original and so sophisticated that nothing should be...

Munich. "Explore the unexpected" is the motto of the eighth edition of the BMW Motorrad International GS Trophy, which will take place in late summer 2022. On 14 January at 3:30 pm (CET) BMW Motorrad announced that the next Int. GS Trophy will take place in Albania - and thus in one of the last still largely untouched off-road paradises in Europe. The participating nations look forward to exciting but also work-intensive times as they organise the qualifying events and select their teams for this unique adventure competition. 22 international teams and, for the first time, 6 international women's teams will be selected in the coming months. Qualification events for the int. GS Trophy 2022 Southeast Europe have been confirmed in...