Hot! Aston Martin: News and What's Next
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Yeah, the V12 sound in the teaser is the confusing part
Jonathan19
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My guess is DB12S or DBXS but no way it's a Vanquish S already.
That's exactly what I'm thinking, but then what's the point of adding the V12 sound when the car being revealed doesn't have a 12 - Cylinder engine
Jonathan19
Premium+
Yes, that the wierd part for me plus im not sure but i think in the teaser they show only V12 models.
Nice, Now that's another important observation. In the teaser, they only show V12 models like the previous gen Vanquish's and DBS etc. If we strictly follow the teaser, it points towards a V12 model addition, but we don't have any proof or substance to support this claim. I suggest we wait for a few more hours until the reveal and find out later, because we have ran out of options and possibilities of what this might be. I hope we are pleasantly surprised, looking forward to the reveal.
Maybe a special à la Valour or Valiant. Zero chance we get another model in the core lineup as Adrian Hallmark has made clear a couple months ago, that they will only develope derivatives of the current lineup for the foreseeable future. Let’s see, we’ll find out in 4 hours!
Jonathan19
Premium+
It's the new DBX-S
What a deceiving teaser it was with the V12 sound and all the Vanquishes.It's the new DBX-S
Will be the Vantage S
Jonathan19
Premium+
Rumor : Aston Martin work on a Vantage M (Manual) for the 2027 model year.
Jonathan19
Premium+
Aston Martin delays Valhalla deliveries, warns of £110m 2025 loss
www.autocar.co.uk
Aston Martin has delayed deliveries of its new supercar and warned of huge losses for 2025 | Autocar
British firm blames US tariffs and sluggish demand in China for reversal of profit prediction for the year
Jonathan19
Premium+
Aston Martin DB12-S Coming
www.instagram.com
Aston Martin on Instagram: "Let Others Follow. 08.10.25 #AstonMartin #LetOthersFollow"
1,145 likes, 17 comments - astonmartin on October 7, 2025: "Let Others Follow. 08.10.25 #AstonMartin #LetOthersFollow".
www.instagram.com
I mixed up the DB12 and the vanquish.
Centurion
Apex Apex Predator
Maybe autocar got it wrong. How can the Valhalla be delayed if Aston Martin is stating that it’s in production: https://www.astonmartin.com/-/media...0_25.pdf?rev=717c4fda8cc748a9919b00647c1bf0a0
Cost optimisation will be difficult when you are in a transition from a luxury to a hyper brand. Sky is the limit personalisation and reskinned cars are expensive to develop. Lots of teething issues and labour intensive adjustments.
You can innovate and cost optimise at the same time. Doesn’t work.
Cost optimisation will be difficult when you are in a transition from a luxury to a hyper brand. Sky is the limit personalisation and reskinned cars are expensive to develop. Lots of teething issues and labour intensive adjustments.
You can innovate and cost optimise at the same time. Doesn’t work.
Jonathan19
Premium+
Aston Martin unveils new configurator that sets the standard for automotive digital products
At the heart of the new configurator is an enhanced user experience, richer image quality and a more immersive feel overall. These changes are based on extensive user research and testing that has been undertaken to guide the configurator towards its new iteration. From the moment the configurator is opened, it presents a cohesive overview of the Aston Martin product range. Users then select the image of the model they want to start the configuration process. Once selected, the accompanying vehicle statistics are now more prominent, located directly below the cars themselves.
The new configurator also uprates the graphical quality of the rendered images, with paint finishes appearing more lustrous and reflective, thanks to new animated previews that showcase colours responding to lighting finishes. Paint thumbnail designs have also been enlarged, with a new graphic that emphasises the three-dimensional qualities of the paint as it moves across the surface of the bodywork.
In addition to the existing rendered backgrounds, a new Gaydon environment has been created to help showcase the customer’s finalised specification. The stunning atrium entrance hall of Aston Martin’s Warwickshire HQ has played host to Aston Martins of every generation, from road and race cars to concepts and classics.
On desktop systems, the navigation bar has also been moved from vertical to horizontal, allowing more space for the image of the vehicle. This sidebar can also be expanded or collapsed for a clearer view. As the customer makes their choices, key options are presented via a more accurate and relevant zoomed in view to highlight the difference between the various product selections.
The newly enhanced configurator streamlines an essential part of the customer journey, with a fresh design language and graphical depictions. It will provide a showcase for the marque’s newest models, including the Aston Martin Vanquish Volante, Aston Martin DBX S, and the forthcoming Aston Martin Valhalla. In addition, paint colours like Apex Grey and Podium Green, are rendered in vivid, crisp detail, as are material surfaces like carbon fibre and titanium.
‘Our Configurator is an integral part of the modern Aston Martin customer experience,’ says Alex Long, Aston Martin’s Global Marketing Director. Our digital team has worked closely with Aston Martin’s design studio to shape an experience that is vivid, responsive, and inspirational. It’s essential to us that the quality and richness of Aston Martin’s design, engineering and craftsmanship is faithfully rendered to potential customers.’
Vantage : https://configurator.astonmartin.com/GB/model-select/M210/AM661
Vanquish : https://configurator.astonmartin.com/GB/model-select/M222/AM372
Valhalla : https://configurator.astonmartin.com/GB/model-select/M255/AM003
DB12 : https://configurator.astonmartin.com/GB/model-select/M200/AM577
DBX : https://configurator.astonmartin.com/GB/model-select/M230/AM840
- Aston Martin announces a comprehensive update to its online configurator
- Lustrous paint finishes and new environments provide the perfect showcase for Aston Martin’s ultra-luxury design
- New graphics and navigation bring Aston Martin’s product range to life
At the heart of the new configurator is an enhanced user experience, richer image quality and a more immersive feel overall. These changes are based on extensive user research and testing that has been undertaken to guide the configurator towards its new iteration. From the moment the configurator is opened, it presents a cohesive overview of the Aston Martin product range. Users then select the image of the model they want to start the configuration process. Once selected, the accompanying vehicle statistics are now more prominent, located directly below the cars themselves.
The new configurator also uprates the graphical quality of the rendered images, with paint finishes appearing more lustrous and reflective, thanks to new animated previews that showcase colours responding to lighting finishes. Paint thumbnail designs have also been enlarged, with a new graphic that emphasises the three-dimensional qualities of the paint as it moves across the surface of the bodywork.
In addition to the existing rendered backgrounds, a new Gaydon environment has been created to help showcase the customer’s finalised specification. The stunning atrium entrance hall of Aston Martin’s Warwickshire HQ has played host to Aston Martins of every generation, from road and race cars to concepts and classics.
On desktop systems, the navigation bar has also been moved from vertical to horizontal, allowing more space for the image of the vehicle. This sidebar can also be expanded or collapsed for a clearer view. As the customer makes their choices, key options are presented via a more accurate and relevant zoomed in view to highlight the difference between the various product selections.
The newly enhanced configurator streamlines an essential part of the customer journey, with a fresh design language and graphical depictions. It will provide a showcase for the marque’s newest models, including the Aston Martin Vanquish Volante, Aston Martin DBX S, and the forthcoming Aston Martin Valhalla. In addition, paint colours like Apex Grey and Podium Green, are rendered in vivid, crisp detail, as are material surfaces like carbon fibre and titanium.
‘Our Configurator is an integral part of the modern Aston Martin customer experience,’ says Alex Long, Aston Martin’s Global Marketing Director. Our digital team has worked closely with Aston Martin’s design studio to shape an experience that is vivid, responsive, and inspirational. It’s essential to us that the quality and richness of Aston Martin’s design, engineering and craftsmanship is faithfully rendered to potential customers.’
Vantage : https://configurator.astonmartin.com/GB/model-select/M210/AM661
Vanquish : https://configurator.astonmartin.com/GB/model-select/M222/AM372
Valhalla : https://configurator.astonmartin.com/GB/model-select/M255/AM003
DB12 : https://configurator.astonmartin.com/GB/model-select/M200/AM577
DBX : https://configurator.astonmartin.com/GB/model-select/M230/AM840
Centurion
Apex Apex Predator
Thanks for sharing. I've just tried it out! Offers alot compared with Ferrari and Lamborghini. However whether it will negatively affect the brand and disincentivise people to pop down to an Aston dealer for a configuration experience and then get convinced to sign the dotted line on the day.
The Ferrari configurator is infuriating, the background is a dark studio with no lights and can’t be changed idk why they did it that way. Plus points for allowing mortals to spec F80s and SP3 Daytonas tho.
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Aston Martin
Aston Martin Lagonda Global Holdings PLC is a British manufacturer
of luxury sports cars and grand tourers headquartered in Gaydon, Warwickshire,
England, United Kingdom. Founded in 1913 by Lionel Martin and Robert Bamford,
and steered from 1947 by David Brown, it became associated with expensive grand
touring cars in the 1950s and 1960s, and with the fictional character James Bond
following his use of a DB5 model in the 1964 film Goldfinger. Their sports cars
are regarded as a British cultural icon.
Official website: Aston Martin
Official website: Aston Martin
