Why The BMW iX3's Kidney Grille Is Such A Big Deal
No, it's not the design. It goes deeper than that. We speak to BMW executives about why the new iX3 grille is a sea change for the carmaker.
Do you know where all the parts on your car come from, and how they got there?
And no, I don't mean "from" as in "America" or "Germany" or "South Korea." I mean, who made those parts, out of what, and how much energy did it really take to put that part onto your shiny new car?
I certainly don't know that. It turns out most carmakers don't, either. But BMW is changing things soon with the
upcoming iX3 electric SUV, and soon, its other future models as well. And that all starts with the iX3's grille. And on this bonus episode of the Plugged-In Podcast, BMW's executives explain how they made that happen and why it matters.
The EV's iconic "kidney grille" is the first BMW part where the carmaker understands the entire carbon footprint through the entire supply chain—from the genesis of the raw materials that compose it all the way to how it ends up on the final product. BMW calls this "the digitalization of the supply chain."
It's a dense name, to be sure, but it has an important purpose, and that's to fully understand the whole car's carbon footprint.
Why The BMW iX3's Kidney Grille Is Such A Big Deal