Hot! Jaguar: What's Next?

[manuelf]

"Explanation", why the massive sales drop for Jaguar isn't an issue: https://www.carscoops.com/2025/07/jaguars-massive-97-sales-collapse-is-actually-very-misleading/

... we will see. I do expect a fail for Jaguar. The new design looks already boring and yesterday to me. This high beltline and small/tiny windows "embrasure style" are so Evoque like ... that was successful like what? Ten years ago?

 

[Rolf]

The bonnet on this car is massive and can probably take a V12 and still have a frunk to carry a decent size suitcase.

Its going to be interesting to see how this car will entice the wealthy to spend their money on this rather than a RR or Bentley. I hope this interior will be bespoke and will have fantastic materials and details to make it a worthy challenger to the other British duo.

 

[manuelf]

The bonnet on this car is massive and can probably take a V12 and still have a frunk to carry a decent size suitcase.

Its going to be interesting to see how this car will entice the wealthy to spend their money on this rather than a RR or Bentley. I hope this interior will be bespoke and will have fantastic materials and details to make it a worthy challenger to the other British duo.

I ask you: Do you think, that the "wealthy", which are normally customers of brands like RR and Bentley want to be associated with a loser brand like Jaguar? Because - tbh - business wise it for sure is a loser brand since decades...

 

[Rolf]

I ask you: Do you think, that the "wealthy", which are normally customers of brands like RR and Bentley want to be associated with a loser brand like Jaguar? Because - tbh - business wise it for sure is a loser brand since decades...

Jaguar has a huge history of highly desirable cars, so I dont really think its a loser brand. It may have lost its way over the years but if the new strategy does work, then it could become successful again and raise peoples impressions on the brand. This time they not aiming for the main stream market and some wealthy people do like to buy unusual niche brands, so if this car does have the looks, interior and quality to match Bentley then people will take notice.

 

[Matski]

I don't think it's the brand that'll struggle finding customers at a higher price point.

The product itself and the marketing though... I'm not so sure.

 

[bmwz4coupe]

I guess Jaguar understands they have to stand out in some way to be competitive, and therefore introduce these new models with what seems to be bold and spectacular looks.

 

[Centurion]

Jagar can win by making their interior less like western brands and more like Chinese.

 

[KiwiRob]

I ask you: Do you think, that the "wealthy", which are normally customers of brands like RR and Bentley want to be associated with a loser brand like Jaguar? Because - tbh - business wise it for sure is a loser brand since decades...

They could be clever and brand is as a Daimler. They still own this brand.

 

[SCOTT27]

I am reading they brought the concept (or two) to Goodwood.
The production car could turn out interesting as I find myself coming around to the concept. It’s the changes that will make or break it.

If you raised the roof. It could make for an interesting SUV.

 

[SCOTT27]

Intrigued to find out what Munich and their Copyright lawyers think of the new logo to distinguish Range Rover.

 

[Centurion]

If JLR is struggling to generate interest for an electric range rover, than an electric jaguar at a higher price is likely to flop.

"Two people with knowledge of the carmaker’s plans said that two planned Jaguar models – much anticipated since a viral pink-and-blue rebrand – may also be pushed back by several months compared with original plans."

Jaguar Land Rover delays launch of new Range Rover Electric

Exclusive: Customers are told the carmaker is allowing more time for testing and for demand to pick up

www.theguardian.com

 

[SCOTT27]

Culling their models was a stroke of genius.

 

[Swissbob]

Culling their models was a stroke of genius.

Perfect decision, Jaguar is definitely dead now.

They already postpone the new cars because they know, nobody is gonna buy it.

 

[J.E]

The current state of Jaguar.

[Graphic, violent image of dead animal removed by moderator]

And the idea that it’s going to resurrect as some all-electric, Bentley/Rolls-level luxury EV competitor is corporate fairy tale bullshit cooked up to fool gullible people.

The cat has run out of out of its nine lives.

The End.

 

[martinbo]

The current state of Jaguar.

So you decide to make your point (about a f#cking car company) by posting something so violent and abhorrent? You don't need help. You need institutionalisation.

 

[Centurion]

Perfect decision, Jaguar is definitely dead now.

They already postpone the new cars because they know, nobody is gonna buy it.

Either release the new car later this year or never. 6-12 month delay will make zero difference. Attitudes towards EVs will unlikely have changed for the better next year - especially for flagship cars.

It doesn't help that Jaguar has stopped producing its ICE models.

Aren't they also looking for a new PR/Branding agency?

What a mess.

 

[Design FIRST]

Attitudes towards EVs will unlikely have changed for the better next year - especially for flagship cars.

Unless, of course, a timely addressing of criteria such as efficiency, design, aural characteristics , priceworthiness and dependable, easily accessible infrastructure is achieved. Lofty tasks at hand. Alas, corporate objectives are, similar to those of politics and general demographic sentiment, usually myopic. Transformation is difficult.

 

[Swissbob]

Unless, of course, a timely addressing of criteria such as efficiency, design, aural characteristics , priceworthiness and dependable, easily accessible infrastructure is achieved. Lofty tasks at hand. Alas, corporate objectives are, similar to those of politics and general demographic sentiment, usually myopic. Transformation is difficult.

That’s very doubtful.Especially in a time period, where money goes to the defense industry instead of the EV infrastructure.

 

[Design FIRST]

...where money goes to the defense industry instead of the EV infrastructure.

Especially in Germany, this is also a textbook example of the results of a collective myopia. It has long placed the country in general and prudent, forsightful federal budgets in grave perils way. I can only, in resignation, say: "It's the way we wanted it. Now we're paying to the piper for our collective shortsightedness.".

 

[SCOTT27]

The final car could turn out stunning. But they have to get ahead of the game. The more recent media stories marketing, culling the portfolio, job losses etc do not inspire confidence in either manufacturer or product.

Then the electric Range Rover now delayed will be launched just as all new competitors are about to be launched. Advances in technology could make the car obsolete at launch.