The family remains as it is. But just grew by 2 numbers. I don't see why not a 6er can become a stand alone sports concept or be positioned as one.
Because it's always kind of been a 5 series equivalent of a coupe, and we don't want that to change.
In the past 6er in its E24 guise was considered a sports car not that unlike the 911 and the Mercedes SEC.
The 6er has changed dramatically towards a cross continent GT because of market demands and progression of luxury same goes for the S-Klasse Coupe which is now removed from where it originally was.
Returning the 6er back to something that resembles the previous E24 hypothetically (ie being more upright and focused on performance rather than luxury would take the 6er back to its origins at least.
BMW better not try to compete with the S klasse coupe. It's just not their game, on this level. Just like the 7er has zero chanche against the S klasse, so will an eventual 8er against the S coupe. Just make a fine sporty 6er coupe, BMW, not a potential S coupe competitor.
Well, for every sold 7er Mercedes-Benz sells at least 2 S.How do you define 'zero chance'?
Well, for every sold 7er Mercedes-Benz sells at least 2 S.
Respectfully disagree @Matski. Allow me to elaborate on this. At what effort and cost must BMW sell this one 7er? I've got an offer from BMW for a brandnew, personally and individually configurated yet to be build 7er, with a 20% discount... And all that with a car that isn't even one year on the market. I'm paying E-klasse/5er money to get a 7er, so to speak. I can't imagine I'm the only one getting these kind of offers. You still call that a viable and sustainable business case?So, a viable and sustainable business case then.
What I don't understand is that if BMW needed a sporty special small car, the Z5 as a coupe version will be the perfect answer/
looking at the toyota supra prototype, it makes much more sence that BMW will have it version of it.
Where does the 6er fit now ??
IMO the rebadging is wrong. and should be reconsidered
IMO it should be like this:
Z4 replaced with Z5 as a more sporty and premium car
Z5 coupe as a true sports car
6er - the same recipe as the current 6
8er - more luxury oriented big GT against s class coupe
There is no Z5, just a new Z4.
There is no Z5, just a new Z4.
Respectfully disagree @Matski. Allow me to elaborate on this. At what effort and cost must BMW sell this one 7er? I've got an offer from BMW for a brandnew, personally and individually configurated yet to be build 7er, with a 20% discount... And all that with a car that isn't even one year on the market. I'm paying E-klasse/5er money to get a 7er, so to speak. I can't imagine I'm the only one getting these kind of offers. You still call that a viable and sustainable business case?
They've exceeded what needs to be done already with the Wraith and the Dawn
But they're badged "Rolls-Royce".
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