6 Series 2017 BMW 6 Series Rumors

[Betty Swollocks]

Please, don´t even dare to suggest RRs are rebadged BMWs. That only applies to Porsche and brands under the VAG umbrella.

LOL!

Where did I say they were? I don't know why you're even talking about "rebadging" when I didn't even use that word. I said "badged". @Matski brought Rolls-Royce up in the discussion to assert that BMW are capable of producing something of extremely high quality. My point is that they're not badged as BMWs though, which is the problem. I'm pretty sure that had BMW produced the Wraith and Dawn exactly as they are now, but badged them as BMWs, then they wouldn't be able sell anywhere near as many without drastically reducing the price. The Rolls-Royce name counts for a lot.

At no point am I even talking about the Dawn or Wraith as being rebadged BMWs.

 

[gdm]

BMW dealers in China don't want sell 6er,they'll lose a mount of money when they sell a 6er.

 

[SKY]

Where did I say they were? I don't know why you're even talking about "rebadging" when I didn't even use that word. I said "badged". @Matski brought Rolls-Royce up in the discussion to assert that BMW are capable of producing something of extremely high quality. My point is that they're not badged as BMWs though, which is the problem. I'm pretty sure that had BMW produced the Wraith and Dawn exactly as they are now, but badged them as BMWs, then they wouldn't be able sell anywhere near as many without drastically reducing the price. The Rolls-Royce name counts for a lot.

At no point am I even talking about the Dawn or Wraith as being rebadged BMWs.

Yes, I know you did ot say that. It was just a joke.

 

[Matski]

But they're badged "Rolls-Royce". From my own unscientific observations, the BMW badge doesn't have as much cache in the upper price ranges as Porsche, Aston Martin and Mercedes-Benz. I don't think for one second they COULDN'T produce something which is of equal quality. Just that the average person who's in the market to spend six figures on a car leans more towards these high-end brands.

This is a totally valid observation, and I think the single biggest problem BMW would face... however you can't change peoples perceptions without challenging them - and the first round of GKL models will always have to take on this task. How will they build the brand cachet without biting the bullet and entering the segment first?

 

[PanterroR]

BMW better not try to compete with the S klasse coupe. It's just not their game, on this level. Just like the 7er has zero chanche against the S klasse, so will an eventual 8er against the S coupe. Just make a fine sporty 6er coupe, BMW, not a potential S coupe competitor.

Either i've been missing something out, or you're dfeinitely out of your mind, Mr. Mick...

Who do you think it's the motivation to do things better than BMW is to MB, or Audi? I guess i was being mislead by thinking a person your age could absorb that already... I guess i was wrong, though...

 

[Mick Briesgau]

I virtually never look at new car deals, but Mercedes UK appear to be offering 22% incentive on a new S-Class, I have no idea if this is normal or not, but the fact remains that offering incentives is commonplace and doesn't equate to a model having "zero chance".

At best you could argue that an 8-er might have zero chance of beating an S-Coupe in magazine tests, but that alone doesn't justify claiming that BMW shouldn't make one at all. Mercedes has always been strong in the S-Class segment, but that hasn't stopped 1.6 million people over the years choosing to buy a BMW 7-Series instead.

There's no logical reason to think BMW can't produce a competitive 8 series in this segment. They've exceeded what needs to be done already with the Wraith and the Dawn, and whilst the 7-er isn't dominant, the S-Class is hardly miles ahead with some reviews favouring it to the S. Sales aside, it's a close run contest... this doesn't equate to "zero chance" as far as I'm concerned.

I'm talking discount on a new car that's produced according my personal wishes, which I'll be paying without need to finance it. Do you define incentive in the same way?

 

[Mick Briesgau]

Either i've been missing something out, or you're dfeinitely out of your mind, Mr. Mick...

Who do you think it's the motivation to do things better than BMW is to MB, or Audi? I guess i was being mislead by thinking a person your age could absorb that already... I guess i was wrong, though...

Thanks for the insults, Mr. PanterroR. Very grown up indeed.

 

[hoffmeister_fan]

I think BMW can compete with a coupe in this class, however, if only they play to their brand's strength. If it's a cossetting luxury tourer, sure, objectively it'll be a great car, but I don't think it'll draw people away from an S-class coupe. BMW needs to emphasize a sporty dynamic nature in order draw a clear line between their full-sized luxury coupe and an S-class coupe, which does set the benchmark for cars in this class.

 

[Matski]

I'm talking discount on a new car that's produced according my personal wishes, which I'll be paying without need to finance it. Do you define incentive in the same way?

One way or the other, I view knocking off 22% of the value of a transaction as both a discount and an incentive. It might be a UK thing, since 75% of new cars are bought via PCP... we loooove credit.

It's interesting to note the difference in finance offer between the S Coupe and the Saloon.... 6k on a 100k car vs 16k on a 70k car... and zero on a 110k S class cabrio. An S Class Saloon is something I could afford the repayments on (I'm surprised!), a Coupe is not. There's clearly a different dynamic at play for the Coupe, sadly, since they are not registered as different body styles it's not possible to see how many of the coupe, or convertible are actually sold here each year... but in any case, I think it further shows that a personal discount offered on a run-of-the-mill car doesn't necessarily represent what applies to the more desirable two door options.

 

[SCOTT27]

I have thought the Z5 would replace the Z4.

The whole Z5 story began when somebody from another BMW forum saw early styling models in a clinic and it was called Z5. As far as I am aware it is still being negotiated. As some want to call the Roadster Z5 and should it be successful an inevitable Coupe the Z6 in the same way you have a standard SAV X5 and then a Sportier Coupe (X6)
It would then provide continuity between the BMW X and Z lines.

 

[SCOTT27]

If the 8er is the latest thing then customers will always be drawn to that. Especially if its competitor has hit mid-life.
Same goes for the 7er. In Germany standard S-Klasse not grouped as Maybach,Coupe,Cabrio,AMG is being outsold by the 7er. Again only available in standard variation.

Whilst promoting Vision Future Luxury across the globe. BMW learned there are customers that want the further exclusivity of a BMW which they would like to drive,not just rejuvenate in the back. The first model to actually prove this theory is the BMW 6er Gran Coupe. Within a year of its launch it became the best selling 6er model globally. And its a vehicle that delivers full profit due to its close proximity of matrix sharing. The 5er Gran Turismo is also the same. Its a survivor because it has a high rate of return because of its ability to be generated from an existing platform.

Using the 8er and indeed 9er is a step to that direction to offer select customers further exclusivity. The 8er will spawn a practical model although early indications is this could be a 5dr, again taking note from the CS Concept. However the GT might nix that idea and re-introduce a four door.
The big test for longevity in the luxury class arrives with the BMW M760Li but with the key strategic vehicle to extending its segment is the forthcoming BMW X7 arriving at a time when SUVs will be the biggest sellers in the luxury market.

 

[Serpens]

it´s the same mistake mercedes did with the E-class coupe. The last model based on the C-class, it never was a real competitor to the 6er. Now, they changed their view and it is now based on the E-class. This "8er" will have no chance against S-class coupe because of the same reasons.

Mistake? Why does everyone think cars have to line up with each other? The upcoming E-class coupe is still on the same platform as the C-class. They're all on MRA (E-class sedan included). It's going to occupy the exact same price range as the previous model. There has been no market re-positioning with that model.

 

[chonkoa]

BMW messed up royally when they pulled the plug on the CS.

 

[klier]

^ the old rating is a severe understatement

Thanks for the insults, Mr. PanterroR. Very grown up indeed.

Yeah and your remarks were grown up?

 

[domleo999]

BMW dealers in China don't want sell 6er,they'll lose a mount of money when they sell a 6er.

I think the only problem with the current 6 series is the price. Too close to the 7 series.

In the U.K, it starts close to 60, whereas it's competitiors (A7 - CLS/E coupe) start around the 45k region.

I think if they reduce the price, while making the interior more in line with the 5er, it will allow an 8series coupe to excel

 

[chonkoa]

Who let the juvenile out?

 

[Matski]

BMW messed up royally when they pulled the plug on the CS.

Global economic crisis at the time and the most significant decrease in sales in the company's history (outside of World War 2) that took until around 2011 to recover from... might have had something to do with it.

It would have made their job easier for an upcoming 8-er if the CS had been a thing... but it's that old "business case" thing again...

 

[Rainer271]

Somebody here claims he's got the info the coupe prototype is registered as 850i ... So he can presumably also got the info under what moniker the GT prototype is registered: as 5er or as 6er.

If there are no changes than the cars are registered as 5-series.

 

[Giannis]

I'm talking discount on a new car that's produced according my personal wishes, which I'll be paying without need to finance it. Do you define incentive in the same way?

Mick, I think that if your BMW dealership sees you as someone who buys an S-Class every 2 or 3 years then one could argue that a good discount is quite a good move in order to make you their customer and not MB's.

I don't know if this is common practice in your part of the world, but attracting customers with potential for a long term business relationship with a good initial discount is a tactic that I use for quite many years - and it works!

 

[PanterroR]

a good discount is quite a good move in order to make you their customer and not MB's.

I don't know if this is common practice in your part of the world

It is a practice i believe, but then you have problems with people like my father who says: "No, thanks. I wouldn't drive a Benz, even if you give it for free"!