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The holiday season is typically a slow period for the world’s automakers, but growing demand has forced BMW and Mercedes-Benz to suspend their holiday shut downs.
Both BMW and Mercedes-Benz closed up shop for three weeks during last year’s holiday season, but that won’t be the case for 2010. The luxury car market has rebounded significantly, leaving plenty of orders to fill.
Through the first 10 months of the year, BMW (including MINI and Rolls-Royce) has seen its global sales increase 13 percent to 1.19 million vehicles. During that same period Mercedes-Benz parent Daimler’s sales have increased 12 percent to 1.04 million units.
“Production capacity is the limiting factor at the moment,” Michael Rebstock, a spokesman for BMW, told Bloomberg. “We are producing as much as we can and are happy for every additional shift we can get.”
Both automakers are still scheduled for two short breaks over the Christmas and New Year’s holidays for maintenance and restocking.
Both BMW and Mercedes-Benz closed up shop for three weeks during last year’s holiday season, but that won’t be the case for 2010. The luxury car market has rebounded significantly, leaving plenty of orders to fill.
Through the first 10 months of the year, BMW (including MINI and Rolls-Royce) has seen its global sales increase 13 percent to 1.19 million vehicles. During that same period Mercedes-Benz parent Daimler’s sales have increased 12 percent to 1.04 million units.
“Production capacity is the limiting factor at the moment,” Michael Rebstock, a spokesman for BMW, told Bloomberg. “We are producing as much as we can and are happy for every additional shift we can get.”
Both automakers are still scheduled for two short breaks over the Christmas and New Year’s holidays for maintenance and restocking.
