D
Deleted member 25
And it wouldn't be a wise choice as BMW was always regarded as the german Alfa, i don't see how they can make it successful without hurting themselves.
And it wouldn't be a wise choice as BMW was always regarded as the german Alfa, i don't see how they can make it successful without hurting themselves.
All this talk is really just a figment of someone’s imagination. In my opinion, I cannot envision why BMW would want to purchase SAAB when better options are available if it wanted to acquiring a lower-end prestige brand or a manufacturing facility.
My rationale is as follows;
1. The SAAB brand has taken considerable DAMAGE over the past 2 years. All the negative press created by the GM disposal, the cash problems, the shut-down of the factory and the eventual bankruptcy of the company has taken its toll on the SAAB image. Even worse for the company, the auto industry is predominantly a brand game – buyers can be rather fickle as the benefits of owning a car of a particular brand outweighs it’s relatively high purchase cost.
2. SAABs only available product line is the new 9-5 and an outdated 9-3. The intellectual capital of those models are owned by GM and utilising them would raise potential competition issues.
3. SAAB does have models in the pipeline through it’s Pheonix platform. However, completing the model would require expenditure running into the hundreds of millions of euros and the purchase of new tooling (to upgrade the factory) isn’t going to come cheap.
4. BMW doesn’t need a manufacturing facility in Sweden. It needs facilities in the BRICs (Brazil, Russia, India, China) where most of sales growth is likely to occur. According to the Economist, most of the 8% forecasted growth in the industry is expected to be derived from emerging economies.
5. The statistics for masstige manufacturers don’t look good:
FIAT: euro 500 million loss in Europe for 2011 [The Economist]
Peugeot-Citroen: euro 121m loss for 2011 [The Economist]
GM –Europe: $14 billion loss since 1999 [The Economist]
That’s’ why I don’t think BMW should buy SAAB. Interested to hear what other members think…
Could be, but i still think that having a second brand with different positioning is a better choice, a brand with slightely less prenium products, saab would have been perfect if it wasn't for the factories situated in Sweden.
^I really love SAAB! They have amazing cars, and I really hope that they will survive.
I hate what GM is doing to them.
So I hope from the bottom of my heart that BMW would buy them, cause that will not even let them survive, but get a quality brand behind them. That would be so great! Fingers crossed.
'' Originally Posted by Betty Swollocks
BMW have no shame when it comes to using historic brands. Chrismas tree decorations?! Good grief.
"Originally Posted by Human
You just rang a bell you can't unring Betty. If it was not for the Germans per sé or rather the German Auto industry who revived, saved and rescued [Rolls-Royce, Mini,] Bentley, Bugatti and everything in between VAG and in small part BMW swallowed up. Those brands the British send to their grave would be just that d-e-a-d or in the hands of some Chinese motor company who may be able to sell their cars in the EU due to regulations in modern tech in 2050.
Cars like your R8 with Italian inspiration may not have a basis for existence if the German Auto Industry did not do their part in being sensible enough blowing new, fresh air into the dying and disappearing great marques we all adore.
In fact we owe many to the 'balls' of the German Auto Industry. From Otto, Daimler, Maybach & Benz who pioneered this very Forum to the Winterkorn's, Reithofer's and Zetsche's of today who saw the brilliance of resurrecting the famous in stead of letting them rot!
CH is entitled to his opinion, just in this case he's totally making a fool of himself.
BMW are involved in the Saab scenario because of their intellectual property is caught up in the rights to the brand - namely the MINI platform and BMW Diesel engines.
BravoBut Scania said Thursday it would not let the griffon adorn any non-Swedish vehicles.
"Scania doesn't want to allow the buyer to use the griffon symbol which is intimately tied to Scania," spokesman Hans Aake Danielsson told AFP.
"Scania has used this logo since 1911 ... and we don't want our symbol in a manner that could damage our brand," he added.
Moreover cars produced by the resurrected Saab automaker "won't be Swedish any longer," Danielsson stressed.
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