Hot! Jaguar: What's Next?


This looks promising...

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...but this looks odd...

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A bigger challenge for Jaguar is to overcome the damage that the creative campaign did for this car.

They will need to overhaul the branding to make Jaguar, a brand that people want to identify and associate themselves with. There will be no point in targetting Gen Z. They might not know what Jaguar is or be interested in spending €120,000 Euro on a saloon........that's.....electric......and first generation.
 
A bit, actually.
Back in the late nineties before the launch of the Rover 75, essentially replacing both the re-Skinned Hondas of the 600 and 800. Reitzle always forward thinking suggested a flagship above the 75 should the 75 be highly successful in the global market. BMW also envisioned the 75 being launched into the US Market. He was thinking about five door fast back. Then the shit hit the fan.
 
Interesting to see the true shape of the rear door and (frameless) windows. Close up it appears they might incorporate black taillights as with the Range Rover and hopefully minimizing the horizontal line motif that appeared on the 00-coupe concept.
 
It will also be interesting to see what comes to light when that massive piece of roof cladding is removed. The degree of the rearwards descending slope of the roof, the C-pillars and sideglass graphic. It appears that some sort of cladding is lengthening the rear overhang slightly. The very thick cladding also insinuates a fast hatchback rather than a slightly notched back. Hopefully, the unveiling will display a sporting notchback.
 

Jaguar Land Rover

Jaguar Land Rover Automotive PLC is the holding company for Jaguar Land Rover Limited, also known as JLR, a British multinational manufacturer of luxury and sports utility vehicles. JLR, headquartered in Whitley, Coventry, UK, is a subsidiary of Tata Motors. Jaguar and Land Rover, with histories dating to the 1920s and 1940s, merged in 1968 under British Leyland. They later became independent and were subsidiaries of BMW and Ford. In 2000, BMW dissolved the Rover Group, selling Land Rover to Ford. Since 2008, Tata Motors has owned Jaguar Land Rover.
Official website: JLR

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