Hot! Mercedes-Benz, What's Next?

[Swissbob]

It looks like a stranded whale.

 

[Design FIRST]

CLS revisited and...electrified.

 

[Design FIRST]

If they could change the grill and front light graphics to be similar to your render and sort out that ugly angled shutline on the fender then it would be make a major difference and the car will at least very appealing and attractive.

...although I doubt that M-B will be embarking on an evolutionary path when it comes to replacing the current EQE/EQS sedans. The AI image clearly reflects an evolution, albeit arguably quite a bit more palatable than the current vehicles. My suspicion is that M-B will be seeking a more "traditional" ("retro") 2 1/2-to-3 box silhoutte on their next electric sedans. The ICE/BEV exterior design "convergence" anchored in an ICE typical architectural silhouette. Of course, going "too" traditional may have it's pitfalls as well. It could be construed as attempting to move forward in a challenging environment with eyes fixed firmly on the rearview mirror. I suppose that markets such as North America or some selected EU markets may buy this...But I have my doubts about the crucial Chinese and other Asian markets. A fine line to walk.

 

[Rolf]

...although I doubt that M-B will be embarking on an evolutionary path when it comes to replacing the current EQE/EQS sedans. The AI image clearly reflects an evolution, albeit arguably quite a bit more palatable than the current vehicles. My suspicion is that M-B will be seeking a more "traditional" ("retro") 2 1/2-to-3 box silhoutte on their next electric sedans. The ICE/BEV exterior design "convergence" anchored in an ICE typical architectural silhouette. Of course, going "too" traditional may have it's pitfalls as well. It could be construed as attempting to move forward in a challenging environment with eyes fixed firmly on the rearview mirror. I suppose that markets such as North America or some selected EU markets may buy this...But I have my doubts about the crucial Chinese and other Asian markets. A fine line to walk.

I think you have a good point about the design direction. The retro type traditional look could appeal more to the US and EU buyers who are more in tune with Mercedes past models more so than the Chinese or Asian markets which only became attuned to the Mercedes models in the 90s and up. The Chinese market seems to a very much "tech" driven car culture with buyers more interested in the latest in car gadgets and tech with avantgarde styling yet following the traditional saloon and now SUV silhouettes. I think for Mercedes or other German car brands the Chinese market will have to be the focus hub for their R&D for high tech in car infotainment and features. They may in future need to build seperate models for the Chinese markets compared to Western markets

 

[Design FIRST]

The Chinese market seems to a very much "tech" driven car culture with buyers more interested in the latest in car gadgets and tech with avantgarde styling yet following the traditional saloon and now SUV silhouettes.

A very goog point. And THIS can be considered a case in point:

In my opinion, the New Xpeng P7 blends various characteristics that you have mentioned with a high degree of acumen. It's combination of high end product design, compellingly balanced modern proportions and that degree of cyberpunk savvy could potentially make this a "cult" vehicle of sorts. Personally, I find it fascinating. I hope that this car receives the success that it appears to deserve. I hope that this car comes to the EU markets.

 

[Rolf]

A very goog point. And THIS can be considered a case in point:

In my opinion, the New Xpeng P7 blends various characteristics that you have mentioned with a high degree of acumen. It's combination of high end product design, compellingly balanced modern proportions and that degree of cyberpunk savvy could potentially make this a "cult" vehicle of sorts. Personally, I find it fascinating. I hope that this car receives the success that it appears to deserve. I hope that this car comes to the EU markets.

This is probably one of the first Chinese luxury saloons that has made me sit up and take a deep notice. It has a very forward looking design that looks sleek and elegant, like a luxury saloon should. It perfectly blends modern design with a eye at the past with its flowing and sharp lines. I do also find it fascinating and really curious to know how it will fair out in sales in the Chinese market.

This Chery on the other hand still shows the old hand of Chinese car brands, where they totally plagiarize the German car designs. Just look at this cars interior, its door cards and design as well as the seats and even some air vents are a full on copy of the Mercedes E and S-class.

Its a pity as the exterior looks ok and the hybrid powertrain tech is quite impressive.

To view this content we will need your consent to set third party cookies.
For more detailed information, see our cookies page.

Accept third party cookies