klier
Premium
Redoing the whole thing from scratch would require jumping through all the regulatory, safety etc. hoops all over again and would leave them without a car in that segment for another 3-5 years.
....and adding another 1-2 billion in R&D. Something the shareholders sure as hell aren't going to like. At all.
Gorden is the one to blame here, yet they refuse to fire him. I hold him personally responsible for everything wrong (together with the ones in the board of directors who keep letting him do his thing). His time is up. He's out of ideas.