Design FIRST
M-Sport Meister
VW customers like boring and familiar.
Better said: "as timeless and class-neutral as possible". Cars that appeal to a very broad demographic while maintaining the air of solidity and pleasant, familiar design. IMHO, the Volkswagen brand (along with Skoda) does this well. A notch above comparable, for example, Stellantis or Ford Europe products and a notch below BMW, M-B and Audi.