Concept Mercedes-Benz Concept IAA at 2015 Frankfurt Show

[sanpt7777]

Nothing really new here in terms of aerodynamics, big trucks have similar aero kits to reduce drag.

Quick derail

I'm trying to build one of this tails my self for my dad's truck. It's way smaller than a trailer but still an aerodynamic nightmare.

Is an angle of say, 25 deg worse than one of 10 deg?

I see the IAA has almost the same angle before the extension?

 

[SCOTT27]

Its nice but its no Mission-E.

 

[LaArtist]

Cool concept, what is most interesting is the interior, they say over and over that its coming in a production car in 5 months. We all know thats the new E class..

OBviously minus some bells and whistles, but i do wonder if the center display below the HAVAC will be in the production model?

Nevertheless its a very nice interior, i think it will suit the E class very well..

 

[sanpt7777]

Cool concept, what is most interesting is the interior, they say over and over that its coming in a production car in 5 months. We all know thats the new E class..

OBviously minus some bells and whistles, but i do wonder if the center display below the HAVAC will be in the production model?

Nevertheless its a very nice interior, i think it will suit the E class very well..

I hope they keep those pink lights. Looks like it came straight out of Halo

 

[Mr. Mercedes]

Cool concept, what is most interesting is the interior, they say over and over that its coming in a production car in 5 months. We all know thats the new E class..

OBviously minus some bells and whistles, but i do wonder if the center display below the HAVAC will be in the production model?

Nevertheless its a very nice interior, i think it will suit the E class very well..

I doubt we'll be seeing that central display below the HVAC. Take that interior shape/layout and cram in all the current MB switchgear you C in the S and C, and presto you have the E.

I wonder if the full digital speedo etc. is MB's answer to Audi's 'Virtual Cockpit'.

 

[Wolfgang]

Aerodynamic lead Teddy Woll talks about the Concept IAA in a new vid.

Confirmed after burners may have inspired the MB design team.

The rear tail has some similarities to 1950s rocket car or airplane tail stabilizers, he said.

1950s "rocket cars" from the The Computer History Museum.

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[vios1]

 

[Wolfgang]

Mercedes-Benz, with The Foundry, brings Hollywood into the vehicle
High quality real-time rendering in new Mercedes-Benz show car

• Mercedes-Benz and The Foundry collaborate to design the next-generation customer interface concept
• New User Interface showing real-time rendering in-vehicle offers consumers a beautiful, cinematic in-car experience
• Mercedes-Benz Concept IAA show car provides an idea of the new in-car experience

Today, Mercedes-Benz and The Foundry unveiled Mercedes' next-generation customer interface concept, which was shown in the recently launched show car Concept IAA (Intelligent Aerodynamic Automobile).

The solution, code named "Project Dash," for the first time connects a true UI/UX designer's tool directly to the in-car experience. What the designer works with in the creative process in the design studio is identical to what the customer ends up experiencing. In addition to this seamless delivery in real-time, the solution frees engineering teams to focus on performance and accessibility.

"At Mercedes-Benz, we strive to achieve the most beautiful and powerful driving experience for our customers," said Sajjad Khan, Vice President Digital Vehicle & Mobility, Daimler AG. "This extends to our in-vehicle display and with our new show car we revealed a quality of real-time rendering that was previously unattainable. As there was no automotive technology in the market to do this, we've teamed up with The Foundry to bring for the first time ever in automotive industry Hollywood quality visuals and imaging into the car."

Project Dash is a collaborative effort between The Foundry and Mercedes' design and engineering teams. The Foundry, which develops creative software for VFX, games and design artists, has a long history of partnering with companies to develop elegant solutions for complex digital visualization challenges. Being present in the Silicon Valley, Mercedes-Benz Research and Development identified this state of the art digital technology and initiated a partnership with with The Foundry. Project Dash leverages The Foundry's proven content creation and visualization knowledge and applies it to address Mercedes' specific design challenge - to achieve high-quality, real-time renderings in their in-vehicle UI/UX.

Also, Project Dash addresses universal design challenges. First, it ensures the realization of design intent by removing technology barriers. Second, it substantially reduces the time and cost associated with design iteration. Third, as the IoT grows, it allows companies to continually enhance and seamlessly deliver the highest quality UI/UX design to consumers. As a result, Project Dash elevates both the way in which UI/UX design happens, as well as the speed with which companies can respond to consumer needs.

"Mercedes-Benz has a heritage of ground-breaking innovations that have dramatically influenced the automotive industry," said Bill Collis, chief executive officer of The Foundry. "Our partnership continues this innovation, creating this new way of enabling UX/UI design. This makes it possible for Mercedes designers to be more creative and responsive to consumer's needs, which in turn, provides the driver with an ever more beautiful, relevant and engaging in-car experience."

Mercedes-Benz unveiled this new UX/UI design collaboration with The Foundry at the 20th Anniversary of Mercedes-Benz Research and Development Center in Sunnyvale, CA.

About The Foundry

The Foundry develops award-winning creative software used globally by leading artists, designers and creative professionals. The portfolio lets users create inspiring and technical high-end visuals in the areas of Media Production (film, commercial, episodic, gaming and VR/AR), and Design (enterprise and creative), as well as participate in emerging high-growth markets such as 3D printing. The Foundry's wholly owned subsidiary, Made With Mischief, develops simple, creative and accessible tools and applications that empower people to explore ideas and create. Clients include Mercedes, Pixar, ILM, Double Negative, The Moving Picture Company, Walt Disney Animation, Weta Digital, Framestore and Sony Pictures Imageworks. In 2015, the London Stock Exchange named The Foundry one of its "1000 Companies to Inspire Britain" and the 2015 Sunday Times HSBC Fast Track included The Foundry on its International Track, marking the sixth time The Foundry made one of the Fast Track lists. In 2013, The Foundry's CEOBill Collis was recognized as the UK Technology winner for the Ernst & Young Entrepreneur of the Year award.

© The Foundry, its logo and product names are registered trademarks in the UK, USA and/or other countries.

SOURCE Mercedes-Benz Research & Development North America

 

[Wolfgang]

 

[Wolfgang]

http://www.slashgear.com/how-iron-man-tech-is-helping-mercedes-build-better-dashboards-04407681/

 

[Wolfgang]

To compare, Daimler recently remeasured the drag coefficient of the W116 S-Class (1973-1980). It came out to 0.412, just a bit better than its predecessor with 0.42. The Concept IAA with tail extension is improved by 222 Cd-points.

10 Cd-points translate to the equivalent of 0.1 l/100 km combined consumption, or 0.4 l/100 km on the highway, or 35 kg of weight according to Teddy Woll, Daimler's aerodynamics chief.

Daimler via fuenfkommasechs

 

[Wolfgang]

 

[Wolfgang]

The Concept IAA team.

 

[Rolf]

To compare, Daimler recently remeasured the drag coefficient of the W116 S-Class (1973-1980). It came out to 0.412, just a bit better than its predecessor with 0.42. The Concept IAA with tail extension is improved by 222 Cd-points.

10 Cd-points translate to the equivalent of 0.1 l/100 km combined consumption, or 0.4 l/100 km on the highway, or 35 kg of weight according to Teddy Woll, Daimler's aerodynamics chief.

Daimler via fuenfkommasechs

Mercedes made massive leaps forward in aerodynamics in the 1980's and early 1990's models. From W116 to W126 the Cd factor dropped from 0.412 to 0.36 and then to W140 it dropped further to 0.30. The W124 in early 1985 had a Cd of 0.28 for the biscuit tyred version. That value is better than many of today's family hatches.

 

[ThroughandThrough]

Mercedes made massive leaps forward in aerodynamics in the 1980's and early 1990's models. From W116 to W126 the Cd factor dropped from 0.412 to 0.36 and then to W140 it dropped further to 0.30. The W124 in early 1985 had a Cd of 0.28 for the biscuit tyred version. That value is better than many of today's family hatches.

There seems to be a correlation between drag coefficient and attractiveness.

 

[SDNR]

This is great. I like that place they filmed it in ....any idea what those marks on the ground are for?

A question for Wolfgang: is this styling still part of "sensual purity"?
......for me this is moving in a slightly different direction from what we've seen before; it's much more refined and purposeful.

Aesthetically, I see a relationship with these :

 

[Wolfgang]

Yes, suspect it's an extended and further refined sensual purity? See e.g. the video with Gorden Wagener in ThroughandThrough's post above, number 57. The AMG Vision Gran Tourismo may have inspired the design of this four door gran turismo, and the exterior may be the handwriting of Bastian Baudy in my humble opinion, perhaps with advanced exterior director Steffen Köhl?

Computational Design and Automotive Material Gestalt: Cross-disciplinary Design Research by the Mercedes-Benz Center of Advanced Design and the Institute for Computational Design (ICD), University of Stuttgart -- Bastian Baudy, Steffen Koehl, Achim Menges and Steffen Reichert

 

[Wolfgang]

An update from Gorden Wagener.

Mercedes-Benz has confirmed plans for a fully electric car. How can this technology be differentiated as opposed to its plug-in hybrids?

Our plug-in hybrids are close [in design] to our diesel- and gasoline-powered cars, with a small amount of visual differentiation but no purpose-built design. A full electric is a different topic. We have a strong strategy, and if you look at last year's concept cars, they can give you some indication of where we are going. A full electric would definitely have an expression of its own. We will keep the grille, although I can't tell you yet in which form.


At the Frankfurt auto show, you showcased some remarkable aero effects. Will we see them in series production?

Our Frankfurt concept was inspired by the airflow and streamlined spirit of the 1930s; we wanted to show that an aero car can look beautiful. The aero effect, with the long tail end, brings significant advantages at highway speeds; and this is important in an electric.

Source: Jens Meiners -- Automotive News

 

[SCOTT27]

Someone has envisioned a potential production model.

 

[SKY]

Bah...