Merc1
Premium
Yep and that is what the Japanese "luxury brands" can't even begin to understand of keep up. There really is only Lexus that is relevant at this point.
M
Hot! Mercedes-Benz, What's Next?
- Thread starter Merc1
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M
Design FIRST
Stuttgart Specialist
I imagine that you're spot on. This however applying to M-B brand "traditionalists" (for lack of a better term). I suppose this would apply primarily to North American M-B customers and fans. The dedicated ICE or ICE/Hybrid clients that cherish many of the products that you mention such as the various MoPF vehicles due soon. But in attempting to project this a bit further into the future, I am skeptical as to whether M-B design directors have a plan as decisive as what BMW or Audi are proposing. NKL and, after peeling away the corporate glib, "Clarity" appear to be bonafide messages of intent. Reflected in the form of the iX3 and Concept C. Clear commitments promising the presentation of genuinely new, exciting brand design paradigms. Somehow, I'm not getting that vibe from M-B. Of course, I may be proven absolutely wrong on this. Just my 2 Euro cents.
leylandi
Aerodynamic Artisan
MOLOKO
Einsteiger Fahrer
This car is a solid 10/10
I hope they are fake as they dont look good at all. Lol no Mercedes stars in these lights.
Design FIRST
Stuttgart Specialist
Mick Briesgau
Tire Trailblazer
You forgot to mention BMW in this enumeration.
klier
Premium
No he didn't.
AbsoluteUnit
AMG Aficionado
Mickaels
Precision Tuner
The quality of the work is well done, but not the accuracy. Proportions of the render are quite off, the wheels and arches too big when compared to the real prototype. Suffers from the same "Hot wheels" large wheel issue Autocar's renders suffer from. Just a tad too large the wheels here.
The rear logo is inline with the lights, not above them like in the render, this is pretty clear on the test cars. Same for the license, much lower.
The side skirt will not be body colored, but black with trim on it. The grill design is also different to the GLC EV, revealed by the teaser. 4 horizontal slats, not 3 like GLC. If you ask me the C ev grill seems a bit too large. I am aware the older cars from the 50s, and 60s, and early 70s had big tall grills (W108 ex). so it makes sense where Mercedes got their ideas/inspiration from.
The glasshouse on the render seems off as well, definitely needs to be a bit taller like in the prototypes to give proper proportions., other wise it feels like a lowered coupe SUV design. The D pillar trim needs more of a tighter curve than what is in the render., as seen in the teaser.
But it is a good effort, probably will be better than whatever abomination Avarvarii or Kolesa release.
Mercedes-AMG Wants Its Future Cars to Pass the 'Batman Test'
Execs say coming AMGs will be edgier, segment-leading, and more "kickass" than ever.
Alisa PriddleWriterManufacturerPhotographerSep 15, 2025
We are Batman, we are not Superman because Superman is a little bit like the nice son-in-law,” says Michael Schiebe, the board member for Mercedes-AMG who is working to make the luxury brand distinct from Mercedes in addition to being a leader among performance brands.
“Batman is the one who is too dangerous for your daughter,” says Schiebe. “We want to be the dangerous son-in-law,” he says, a little rough, not perfect. Batman has become the measuring stick during strategy sessions with the product team every Monday. “When new product is being planned, we ask ‘is this Batman enough?’”
AMG customers don’t want to buy a Mercedes, Schiebe says. An AMG must be more aggressive and look more high performance. AMG was successful when it was edgy. The plan is to do it again, but on steroids, with killer design and segment-beating performance.
The brand has an onslaught of new models coming in the next three years. “We have never launched so many products in the history of AMG,” says Schiebe. He wants to sell 200,000 AMGs a year. To do so, each model needs to be better than the competition. Some of that is more horsepower with combustion engines as more markets will rely on them for years to come. Mercedes will launch a new family of V-8 engines next year that are more powerful as well as efficient to meet global emissions requirements.
AMG also sees growing demand for high-performance EVs, for the drive experience as well as regulations. Some cities only allow EVs in their city core, so AMG needs to offer an alternative.
Breaking Records, Creating Expectations
The 1,340-hp Mercedes-AMG GT XX concept recently went to the Nardo Ring in Italy where it smashed 25 EV records, driving the equivalent of a lap around the Earth’s equator.
Taking the electric concept around the world in less than eight days at Nardo wasn't just a publicity stunt, it was a test of AMG technology which will go into production in the road-going model “sooner than you think,” said Mercedes-Benz chairman and CEO Ola Källenius. We will see the production version of the four-door super sedan next year and it will be kickass, he says. The production car looks even better than the concept and “has the heart of an AMG.”
It will be the first model built on the new AMG.EA architecture and its prowess shows AMG is on the right path, says Schiebe. It showcases the tech coming, signals that future products can beat the competition on the track, and is a morale booster for the team.
High-Tech AMG SUV Coming
The same tri-motor powertrain, with axial-flux motors, will also go into a high-performance electric SUV that is already undergoing testing. We will see the SUV and get more details next year, Schiebe tells us. Its launch will be less than a year after the GT since the basic work and underpinnings are shared and therefore will be done.
The axial flux motors were developed for the AMG.EA electric vehicle platform by British-based Mercedes-Benz subsidiary Yasa Ltd. But the automaker will want to scale up production of the motors, which means spreading it to the Mercedes brand. We should see this in the near term, says Chief Technology Officer Markus Schäfer.
-->> https://www.motortrend.com/news/mercedes-amg-future-cars-must-pass-batman-test
Execs say coming AMGs will be edgier, segment-leading, and more "kickass" than ever.
Alisa PriddleWriterManufacturerPhotographerSep 15, 2025
We are Batman, we are not Superman because Superman is a little bit like the nice son-in-law,” says Michael Schiebe, the board member for Mercedes-AMG who is working to make the luxury brand distinct from Mercedes in addition to being a leader among performance brands.
“Batman is the one who is too dangerous for your daughter,” says Schiebe. “We want to be the dangerous son-in-law,” he says, a little rough, not perfect. Batman has become the measuring stick during strategy sessions with the product team every Monday. “When new product is being planned, we ask ‘is this Batman enough?’”
AMG customers don’t want to buy a Mercedes, Schiebe says. An AMG must be more aggressive and look more high performance. AMG was successful when it was edgy. The plan is to do it again, but on steroids, with killer design and segment-beating performance.
The brand has an onslaught of new models coming in the next three years. “We have never launched so many products in the history of AMG,” says Schiebe. He wants to sell 200,000 AMGs a year. To do so, each model needs to be better than the competition. Some of that is more horsepower with combustion engines as more markets will rely on them for years to come. Mercedes will launch a new family of V-8 engines next year that are more powerful as well as efficient to meet global emissions requirements.
AMG also sees growing demand for high-performance EVs, for the drive experience as well as regulations. Some cities only allow EVs in their city core, so AMG needs to offer an alternative.
Breaking Records, Creating Expectations
The 1,340-hp Mercedes-AMG GT XX concept recently went to the Nardo Ring in Italy where it smashed 25 EV records, driving the equivalent of a lap around the Earth’s equator.
Taking the electric concept around the world in less than eight days at Nardo wasn't just a publicity stunt, it was a test of AMG technology which will go into production in the road-going model “sooner than you think,” said Mercedes-Benz chairman and CEO Ola Källenius. We will see the production version of the four-door super sedan next year and it will be kickass, he says. The production car looks even better than the concept and “has the heart of an AMG.”
It will be the first model built on the new AMG.EA architecture and its prowess shows AMG is on the right path, says Schiebe. It showcases the tech coming, signals that future products can beat the competition on the track, and is a morale booster for the team.
High-Tech AMG SUV Coming
The same tri-motor powertrain, with axial-flux motors, will also go into a high-performance electric SUV that is already undergoing testing. We will see the SUV and get more details next year, Schiebe tells us. Its launch will be less than a year after the GT since the basic work and underpinnings are shared and therefore will be done.
The axial flux motors were developed for the AMG.EA electric vehicle platform by British-based Mercedes-Benz subsidiary Yasa Ltd. But the automaker will want to scale up production of the motors, which means spreading it to the Mercedes brand. We should see this in the near term, says Chief Technology Officer Markus Schäfer.
-->> https://www.motortrend.com/news/mercedes-amg-future-cars-must-pass-batman-test
Design FIRST
Stuttgart Specialist
The quality of the work is well done, but not the accuracy. Proportions of the render are quite off, the wheels and arches too big when compared to the real prototype. Suffers from the same "Hot wheels" large wheel issue Autocar's renders suffer from. Just a tad too large the wheels here.
The rear logo is inline with the lights, not above them like in the render, this is pretty clear on the test cars. Same for the license, much lower.
The side skirt will not be body colored, but black with trim on it. The grill design is also different to the GLC EV, revealed by the teaser. 4 horizontal slats, not 3 like GLC. If you ask me the C ev grill seems a bit too large. I am aware the older cars from the 50s, and 60s, and early 70s had big tall grills (W108 ex). so it makes sense where Mercedes got their ideas/inspiration from.
The glasshouse on the render seems off as well, definitely needs to be a bit taller like in the prototypes to give proper proportions., other wise it feels like a lowered coupe SUV design. The D pillar trim needs more of a tighter curve than what is in the render., as seen in the teaser.
But it is a good effort, probably will be better than whatever abomination Avarvarii or Kolesa release.
Better ? :
AbsoluteUnit
AMG Aficionado
The front end should be more upright imo. More shark nose-y.Better ? :
But it looks sensible.
Very similar to any current EQS/EQE with a new grilleBetter ? :
"The grille was a detail added late in the program. It was Easter, Wagner was glamping in the Grand Canyon at 6,000 feet of altitude in the middle of nowhere, surprisingly within cell phone range. It was five in the morning, and it was zero degrees outside, when Mercedes-Benz Chairman and CEO Ola Källenius called him from China. They discussed what Mercedes stands for and a rebirth of an iconic piece from the past. From the engineering side, it meant pushing back the start of production because it required more time and money. But it was worth it, says the designer."
www.motortrend.com
Car Design Chief: AI Can't Design Cars Worth a Damn
It can’t do iconic and crazy renders are ruining show car development.
Design FIRST
Stuttgart Specialist
"The grille was a detail added late in the program. It was Easter, Wagner was glamping in the Grand Canyon at 6,000 feet of altitude in the middle of nowhere, surprisingly within cell phone range. It was five in the morning, and it was zero degrees outside, when Mercedes-Benz Chairman and CEO Ola Källenius called him from China. They discussed what Mercedes stands for and a rebirth of an iconic piece from the past. From the engineering side, it meant pushing back the start of production because it required more time and money. But it was worth it, says the designer."
Car Design Chief: AI Can't Design Cars Worth a Damn
It can’t do iconic and crazy renders are ruining show car development.
While I can appreciate some of what Gorden Wagener has expressed, I do have some reservations.
Number 1.) We shall see (regarding the "modifications" of the front shield) if the effort "was worth it". The "neo-retro" radiator shield has not been met with undivided applause and we have yet to see how the response to it will be by potential buyers/leasers.
Number 2.) With all due respect to good old human mindpower intelligence, many decisions taken are not so intelligent after all. Especially in corporate environments in which design endeavours are often diluted, if not absolutely butchered, by obstructive, meddlesome, dilettantic managers that have far more knowledge of the shape of the beans that they count or the buttocks of likewise dilettantic directors that they bury their heads into than automotive design.
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Mercedes-Benz
Mercedes-Benz Group AG is headquartered in Stuttgart, Germany.
Established in 1926, Mercedes-Benz Group produces consumer luxury
vehicles and light commercial vehicles badged as Mercedes-Benz, Mercedes-AMG,
and Mercedes-Maybach.
Its origin lies in Daimler-Motoren-Gesellschaft's 1901 Mercedes
and Carl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded
as the first internal combustion engine in a self-propelled automobile.
The slogan for the brand is "the best or nothing".
Official website: Mercedes-Benz (Global), Mercedes-Benz (USA)
Official website: Mercedes-Benz (Global), Mercedes-Benz (USA)
