Mr Robert
Kraftwagen König
Has been done before... in drag racing...
Hot! News and Rumors about Mercedes-AMG
- Thread starter Rainer271
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Has been done before... in drag racing...
Mr Robert
Kraftwagen König
I bet the 4WD versions will just get a "-4" in their name.
Wunderkind
Chicane Challenger
Wolfgang
Kraftwagen König
Mercedes allegedly developing 1,300-hp hypercar
The division's boss has repeatedly denied plans to build a hypercar.
Mercedes-AMG reportedly has a hypercar under development that allegedly pairs a 1,000-horsepower (746-kilowatt) turbocharged 2.0-liter four-cylinder and 300 hp (224 kW) from a pair of electric motors. This 1,300-hp (969-kW) beast would allegedly debut next year as a celebration of AMG’s 50th birthday, according to GT Spirit citing a story in Germany’s Autobild magazine. Before you get too excited, take a whole shaker’s worth of salt because this rumor seems very difficult to believe.
http://www.motor1.com/news/73249/mercedes-allegedly-developing-1300-hp-hypercar/
hannaz
Aerodynamic Artisan
Only Two Guys at AMG Are Trained to Build Pagani Huayra Engines
We go inside the most exclusive part of AMG, where Huayra and AMG GT3 engines are born.
All of AMG's engines are special by their hand-built nature, but some are more special than others. Namely, a the 6.2-liter V8 used in the AMG GT3 race car–yes, a version of the same motor used in the old SLS AMG–and the 6.0-liter V12 that goes in the Pagani Huayra. These ultra-limited production engines are put together in this small corner of the factory by a team of only four mechanics. It looks unassuming in pictures, but this small space is where some of the greatest engines in the world are built.
On a trip to Europe with Mercedes-Benz, I had the opportunity to tour AMG's facilities at Affalterbach, and it's as much an industrial altar to the gods of speed as you think it is. Where the rest of Mercedes has a reputation for being conservative, AMG is where everyone lets their hair down, as it were. The entire factory where AMG's mighty engines are built by hand is impressive, but this section is truly special.
Every mechanic in Germany goes through three years of apprenticeship before two months of additional training if they're hired by AMG, but just four employees get to build these ultra-limited production motors. Two are trained to build the Huayra engine, and three build the GT3 engine. The man pictured working here is Michael Kübler who's the only AMG mechanic who builds both. This arguably makes him one of, if not the most important person in AMG's Affalterbach factory.
Everything about these two engines is unique within the world of AMG, both in their rarity, and all of the extra time it requires to build each.
Where it takes only a few hours to build the 4.0-liter twin-turbo V8 found in the C63 and theAMG GT, it takes around two and a half days to build the AMG GT3's engine. Since it's installed in a real-deal GT3 race car, every single detail needs to be reported back to the FIA with exact detail, lest their be any suspicions of cheating. Patience is a requirement here.
Unlike the GT3's engine, it only takes around a single day to build the engine in the Huayra, but seeing one on the workbench is an event in and of itself, since Huayra production is so limited. Interestingly, AMG recently decided to outsource V12 production to a Mercedes factory up the road because it was too busy building V8s, but the Huayra's V12 is the sole exception.
Currently, Kübler and his colleagues are cranking out GT3 engines at a rate of around six per week, but it seems that Huayra engine production is waiting to ramp up once again when the specifications of the hardcore Huayra BC are finalized. When I spoke to Pagani representatives at the BC's U.S. unveiling in New York this spring, they said to expect 800 horsepower. Or more.
What's striking about this small piece of real estate in AMG's factory is how uninteresting it appears at first glance. It seems no different from the rest of AMG's relatively small assembly line, but it is. Unless someone told you what was built here, you'd be none the wiser.
http://www.roadandtrack.com/car-culture/interviews/a29780/amg-engine-factory-gt3-huayra/
We go inside the most exclusive part of AMG, where Huayra and AMG GT3 engines are born.
All of AMG's engines are special by their hand-built nature, but some are more special than others. Namely, a the 6.2-liter V8 used in the AMG GT3 race car–yes, a version of the same motor used in the old SLS AMG–and the 6.0-liter V12 that goes in the Pagani Huayra. These ultra-limited production engines are put together in this small corner of the factory by a team of only four mechanics. It looks unassuming in pictures, but this small space is where some of the greatest engines in the world are built.
On a trip to Europe with Mercedes-Benz, I had the opportunity to tour AMG's facilities at Affalterbach, and it's as much an industrial altar to the gods of speed as you think it is. Where the rest of Mercedes has a reputation for being conservative, AMG is where everyone lets their hair down, as it were. The entire factory where AMG's mighty engines are built by hand is impressive, but this section is truly special.
Every mechanic in Germany goes through three years of apprenticeship before two months of additional training if they're hired by AMG, but just four employees get to build these ultra-limited production motors. Two are trained to build the Huayra engine, and three build the GT3 engine. The man pictured working here is Michael Kübler who's the only AMG mechanic who builds both. This arguably makes him one of, if not the most important person in AMG's Affalterbach factory.
Everything about these two engines is unique within the world of AMG, both in their rarity, and all of the extra time it requires to build each.
Where it takes only a few hours to build the 4.0-liter twin-turbo V8 found in the C63 and theAMG GT, it takes around two and a half days to build the AMG GT3's engine. Since it's installed in a real-deal GT3 race car, every single detail needs to be reported back to the FIA with exact detail, lest their be any suspicions of cheating. Patience is a requirement here.
Unlike the GT3's engine, it only takes around a single day to build the engine in the Huayra, but seeing one on the workbench is an event in and of itself, since Huayra production is so limited. Interestingly, AMG recently decided to outsource V12 production to a Mercedes factory up the road because it was too busy building V8s, but the Huayra's V12 is the sole exception.
Currently, Kübler and his colleagues are cranking out GT3 engines at a rate of around six per week, but it seems that Huayra engine production is waiting to ramp up once again when the specifications of the hardcore Huayra BC are finalized. When I spoke to Pagani representatives at the BC's U.S. unveiling in New York this spring, they said to expect 800 horsepower. Or more.
What's striking about this small piece of real estate in AMG's factory is how uninteresting it appears at first glance. It seems no different from the rest of AMG's relatively small assembly line, but it is. Unless someone told you what was built here, you'd be none the wiser.
http://www.roadandtrack.com/car-culture/interviews/a29780/amg-engine-factory-gt3-huayra/
tristatez28lt1
Tire Trailblazer
Has anyone every done the numbers on the engines vs. employees signatures?
I read somewhere that AMG is lying about every engine builder signing his/her engines. The math simply doesn't add up. Too many engines, not enough employees.
I read somewhere that AMG is lying about every engine builder signing his/her engines. The math simply doesn't add up. Too many engines, not enough employees.
Rainer271
Kraftwagen König
Mercedes-AMG confirms it will roll out an all-electric model
Mercedes-AMG will create a new all-electric supercar acting as the spiritual successor to the SLS E-Cell.
At the ongoing Paris Auto Show, Mercedes-Benz launched its EQ sub-brand, dedicated to electric vehicles. While Mercedes-Benz badged models will be the first to join the EQ family, AMG will follow suit in the future.
While speaking with Drive at the show, Mercedes-AMG chairman Tobias Moers said that an all-electric AMG won't arrive in the next few years but will become a reality at some stage.
“There is no plan for 2020 to have an electrified car, but if you ask me that question you will always get the answer that sooner or later there will be a pure electric driven AMG, because that's going to happen,” he confirmed. “For sure it's a trade off between efficiency and performance, and for other cars as well. There will be an AMG pure electric car but I don't know when. Because otherwise AMG will disappear as a brand.”
The only electric production car previously produced by Mercedes-AMG is the SLS Electric Drive. Although it was only built in limited numbers, it is still the electric production car record holder around the Nurburgring, despite being engineered six years ago.
Before an electric AMG arrives, the performance sub-brand of Mercedes-Benz will launch its Formula 1-powered hybrid hypercar.
Source: Carscoops
Mercedes-AMG will create a new all-electric supercar acting as the spiritual successor to the SLS E-Cell.
At the ongoing Paris Auto Show, Mercedes-Benz launched its EQ sub-brand, dedicated to electric vehicles. While Mercedes-Benz badged models will be the first to join the EQ family, AMG will follow suit in the future.
While speaking with Drive at the show, Mercedes-AMG chairman Tobias Moers said that an all-electric AMG won't arrive in the next few years but will become a reality at some stage.
“There is no plan for 2020 to have an electrified car, but if you ask me that question you will always get the answer that sooner or later there will be a pure electric driven AMG, because that's going to happen,” he confirmed. “For sure it's a trade off between efficiency and performance, and for other cars as well. There will be an AMG pure electric car but I don't know when. Because otherwise AMG will disappear as a brand.”
The only electric production car previously produced by Mercedes-AMG is the SLS Electric Drive. Although it was only built in limited numbers, it is still the electric production car record holder around the Nurburgring, despite being engineered six years ago.
Before an electric AMG arrives, the performance sub-brand of Mercedes-Benz will launch its Formula 1-powered hybrid hypercar.
Source: Carscoops
Rainer271
Kraftwagen König
Mercedes-AMG will make hybrid and pure electric performance models
Mercedes math: AMG + EQ = hot EV
After finding out what’s in store for the soon-to-be expanded compact model range and the Maybachfamily, Mercedes has shed some details about the future of its performance models. Speaking with Car & Driver at the 2017 Detroit Auto Show, the man in charge with R&D, Ola Källenius, announced hybrid and pure electric models will eventually be a part of the AMG family. In addition, he admitted performance EVs might be sold under the newly founded EQ sub-brand.
With Daimler announcing plans to spend €10 billion to engineer next-gen electric cars, it would make sense for some of the investment to go into sporty models. When quizzed about whether AMG and EQ are compatible, Källenius declared “I don’t think they are opposite extremes.” He went on to specify “electrification will find its way into AMG, and for me it’s not impossible that you’ll have a fully electric version or an AMG variant of an EQ.”
Mercedes’ R&D boss labeled the SLS AMG Electric Drive pictured here as a sign of things to come and a “know-how builder for AMG to get our heads around electrification,” adding that sooner or later the AMG badge will find its way on more and more electrified models.
The first of the bunch is going to be the amazing Project One, a full-blown hypercar powered by a turbocharged 1.6-liter V6 engine from Mercedes’ Formula 1 race car from where it will also inherit the electrical assistance. The hybrid powertrain has already been confirmed to develop more than 1,000 horsepower and we also know the ultra-exclusive machine will employ an all-wheel-drive layout. Expect the Project One, which is said to be limited to 200-300 units, to break cover in the second half of 2017 and cost somewhere in the region of $2.5 million.
Source: Car & Driver / motor1
Mercedes math: AMG + EQ = hot EV
After finding out what’s in store for the soon-to-be expanded compact model range and the Maybachfamily, Mercedes has shed some details about the future of its performance models. Speaking with Car & Driver at the 2017 Detroit Auto Show, the man in charge with R&D, Ola Källenius, announced hybrid and pure electric models will eventually be a part of the AMG family. In addition, he admitted performance EVs might be sold under the newly founded EQ sub-brand.
With Daimler announcing plans to spend €10 billion to engineer next-gen electric cars, it would make sense for some of the investment to go into sporty models. When quizzed about whether AMG and EQ are compatible, Källenius declared “I don’t think they are opposite extremes.” He went on to specify “electrification will find its way into AMG, and for me it’s not impossible that you’ll have a fully electric version or an AMG variant of an EQ.”
Mercedes’ R&D boss labeled the SLS AMG Electric Drive pictured here as a sign of things to come and a “know-how builder for AMG to get our heads around electrification,” adding that sooner or later the AMG badge will find its way on more and more electrified models.
The first of the bunch is going to be the amazing Project One, a full-blown hypercar powered by a turbocharged 1.6-liter V6 engine from Mercedes’ Formula 1 race car from where it will also inherit the electrical assistance. The hybrid powertrain has already been confirmed to develop more than 1,000 horsepower and we also know the ultra-exclusive machine will employ an all-wheel-drive layout. Expect the Project One, which is said to be limited to 200-300 units, to break cover in the second half of 2017 and cost somewhere in the region of $2.5 million.
Source: Car & Driver / motor1
Wolfgang
Kraftwagen König
Half a century of Driving Performance: Celebrating 50 years of Mercedes-AMG success
Affalterbach. AMG – these three letters stand worldwide for supreme automotive performance, exclusivity, efficiency and highly dynamic driving pleasure. In 2017, the company founded by Hans-Werner Aufrecht and Erhard Melcher is celebrating its 50th anniversary. In the course of this half-century, Mercedes-AMG has recorded numerous successes in motor sport and through the development of unique road-going vehicles, thereby repeatedly underlining its position as a highly successful sports car and performance brand – and today this is truer than ever. Today, as a wholly owned subsidiary of Daimler AG, the Affalterbach-based company represents the sporting spearhead of the Group. In this anniversary year, with an eye to the future, Mercedes-AMG will carry on the exceptional success story of what began as a two-man company. For each of the now around 1500 employees, the focus will be on the brand promise of "Driving Performance", which unites the core strengths of AMG: cutting-edge technology and a passion for dynamic, emotively appealing products. The company from Affalterbach stands worldwide for outstanding engine expertise, which includes not only development, but also the "one man, one engine" philosophy, which means that each engine is, so to speak, hand-crafted by one engine builder. With almost 100,000 units delivered in 2016, i.e. over 40 percent growth, and the biggest strategic model initiative in the company's history, AMG heads into this anniversary year with record figures under its belt.
Mercedes-AMG expanded significantly in 2016 as a whole and, with growth of 44.1%, again significantly exceeded the best previous-year figures. With 99,235 vehicles delivered, the success story of Mercedes-Benz's sports car and performance brand reached a new level. Unit sales have thus more than tripled since 2013. This dynamic growth was made possible by continuous further development of the performance models, which are in greater demand than ever. Yet the strategic broadening of the portfolio in recent years has also led to the successful development of new groups of customers. Hence, the company's global success is not solely based on the popular eight-cylinder models of the 63 series. The compact 45 series models, along with the wide range of 43 series models, are finding favour with very many customers while placing AMG's modern product portfolio on a broad, solid basis. The markets with the highest unit sales in the most successful year in the company's history were once again the USA, Germany and China.
"We're on the road to worldwide success with our strategic portfolio expansion and can look back on a sensational year. The 63 series models still constitute our core product line, and they continue to delight auto enthusiasts around the world. In addition, our AMG GT series, which was developed entirely in-house, is now available as a broad-based family, with which we have impressively demonstrated our expertise as a sports car brand. At the same time, our broad portfolio puts us in the perfect position for further sustained growth. Our task now is not just to celebrate the AMG success story, but, in one of the most exciting periods of automotive history, to help shape the performance of the future," says Tobias Moers, Chairman of the Board of Management of Mercedes‑AMG GmbH.
Development of new categories of customers through portfolio expansion
2016 saw the biggest strategic model initiative in the history of Mercedes-AMG: with over ten new models being added to the product portfolio, from January 2017 performance-minded customers are able to choose from over 50 models. In each category, Mercedes-AMG boasts a comprehensive and impressive product offering: from the most powerful standard-production four-cylinder compact to the sportily elegant S 65 with a superior twelve-cylinder engine, from saloons and estates in many different output classes, to a broad range of SUVs and coupés, to cabriolets and variously configured roadsters. The available technology is among the best on offer in the respective vehicle categories, ranging from optimised rear-wheel drive to state-of-the-art all-wheel drive, as well as from a dual-clutch transmission to a sporty nine-gear automatic transmission.
At the same time, the sports car and performance brand has won entirely new groups of customers with its recently launched 43 series models. The first such vehicles were unveiled by Mercedes-AMG at the Detroit Auto Show two years ago. The 43 series models come with a powerful and efficient six-cylinder engine. Other hallmarks of the 43 series derivatives include special transmission tuning with shorter shift times as well as AMG-specific axle designs and suspensions, powerful brake components and other various interior/exterior distinguishing features, confirming the models as typical AMG vehicles that fully meet the brand claim of "Driving Performance" while authentically representing the brand in the respective market segments.
With the Mercedes-AMG GT series, the Affalterbach-based company is once again underlining its status as a highly dynamic sports car brand. Following the SLS AMG, the GT models are the second sports car family to be developed entirely in-house. The front mid-engine concept with transaxle and the intelligent aluminium lightweight construction form the basis for a highly dynamic driving experience. In 2016, AMG added particularly dynamic and fascinating models to the GT family in the form of the GT R and the two open-top roadster variants, the GT Roadster and the GT C Roadster. But that's not all: following the AMG GT C Roadster, the Coupé is also available in the anniversary year with the same next-level performance and technology. It is positioned between the AMG GT S and AMG GT R and, at the time of the launch, will be exclusively equipped as the Edition 50 special model. At the same time, the Mercedes-AMG GT and AMG GT S benefit from visual and technical enhancements.
Hypercar with Formula 1 technology
Alongside its continuing strategic product initiative, Mercedes-AMG is setting a further landmark in 2017 by giving a fascinating peek into the future performance in the form of a street-legal hypercar. Offering unadulterated Formula 1 technology for the road, the hypercar is thus the first commercially available vehicle with F1 hybrid powertrain and road approval. With a system output of over 1000 hp and four-wheel drive with all-electric front axle, it marks the pinnacle of what is currently technologically feasible. In terms of output and efficiency, this hypercar points the way to "AMG Future Performance". AMG models are already among the most efficient in their class. The latest example is the Mercedes-AMG E 63. For maximum efficiency, AMG has, for example, equipped the V8 engine in the performance saloon with the AMG Cylinder Management cylinder deactivation system. In addition, a highly intelligent all-wheel drive system as well as a transmission optimised for sportiness and efficiency, including a coasting function, provide the guarantee of exemplary low consumption and emissions values.
Outstanding customer sports season 2016
With a total of 18 overall victories and 32 other podium finishes, the international customer and performance teams celebrated a sensational season in 2016 with the new Mercedes-AMG GT3. The GT3 racing car got the season off to the ideal start. Following victory in the ADAC 24‑hour qualification race, in the 24‑hour race at the Nürburgring in late May the new GT3 racing car posted the greatest victory to date since the inception of the AMG customer sports programme, with overall victory, pole position, fastest lap as well as further finishes in second, third, fourth and sixth place now on record in the annals of motor sport. The brand's clean sweep of the podium places in the world's largest car race was shared by the AMG team BLACK FALCON (P1), the AMG team HTP Motorsport (P2) and the HARIBO Racing Team-AMG (P3).
Also in the customer sports programme, Mercedes-AMG will keep its foot on the gas in the coming season, with participation of the successful AMG GT3 being extended to the USA. Renowned teams will contest both the highly popular IMSA Series as well as the PWC, the Pirelli World Challenge. Also in the USA, the teams will benefit from optimal support from Mercedes-AMG Customer Sports.
Competence centre for V8 development
Affalterbach is home to the management, administration, sales, development and design teams as well as AMG hand-crafted engine building. This is where AMG V8 engines are produced. Other engines are produced in Kölleda (four-cylinder in-line engines) and Mannheim (V12 engines). Each engine is hand-assembled by a single engine builder at these sites according to the "one man, one engine" philosophy and provided with a badge hand-signed by the relevant technician.
Mercedes-AMG is today responsible for the development not only of the new eight-cylinder family of the Mercedes-Benz brand, but also of the AMG V8 engines. The first standard-production vehicle to be fitted with a V8 engine developed in Affalterbach was the G 500, which celebrated its market launch in September 2015. The V8 engine for the upcoming new S‑Class was also developed in Affalterbach, underlining the engine-building expertise of the three-lettered brand.
First-class customer support at AMG Performance Centres
As part of the strategic broadening of the portfolio to over 50 models, the number of AMG Performance Centres has also undergone huge expansion. At over 400 Performance Centres in 40 countries, customers and fans can immerse themselves in the brand world of Mercedes-AMG. These are places where the history of the brand and its DNA can be experienced first-hand. In addition, first-class customer service is an essential part of the AMG brand claim of "Driving Performance". The sales rooms at the AMG Performance Centres, which are integrated into Mercedes-Benz dealerships as a shop-in-shop system, are characterised by an entirely distinct AMG brand identity. High-grade materials, an exclusive motor sport ambience and hallmark AMG colours make for an accessible brand experience. As appropriate for the wide product range, trained and qualified AMG sales and service experts provide knowledgeable advice and support to customers worldwide.
The next stage in the development of the AMG Performance Centres will see the opening of further AMG sales and service operations with a distinct architecture in Japan and Australia. As an addition to the existing global sales network, the separate centre in Tokyo Setagaya, which opens on 12 January 2017, will spearhead the dealer network while defining the next stage of the strategic sales initiative. In a total area of almost 1000 square metres, customers can learn about the latest AMG Performance models and their technological features, the AMG Driving Academy, the AMG Collection and the involvement of AMG in motor sport.
Exclusive AMG Private Lounge
Another central component of customer support is the online AMG Private Lounge. Launched in 2006 for US customers, it was expanded to German-speaking areas in 2009 and brought an international dimension to the official AMG Brand Community. The online platform invites AMG owners to share their passion for the brand with other AMG enthusiasts. Insider knowledge, direct contact with Affalterbach, exclusive events and opportunities to communicate and exchange ideas give the brand a more approachable face. At present, the AMG Private Lounge Community has an accredited membership of over 48,000 worldwide. No other car manufacturer offers anything comparable.
Pit radio for AMG customers
To ensure a high quality of customer support, customers have access to an exclusive AMG hotline, launched in October 2016. The primary aim of the "pit radio" is to restore performance when needed – in the event of an accident, for example. The service hotline can also help if the customer has any technical questions or wants to make a workshop appointment. A defined process guarantees customers the quickest possible assistance. The hotline is initially available to customers in Germany, Great Britain, France, Austria and Switzerland, with further markets and a broadening of the offering to follow.
Milestones in the history of the sports car and performance brand
The company, founded by Hans-Werner Aufrecht and Erhard Melcher, has been fulfilling the dreams of performance enthusiasts for 50 years. The pair set up their first workshop in an old mill in 1967 as an "engineering office and design and testing centre for the development of racing engines". In 1971, the AMG 300 SEL 6.8 of "Aufrecht and Melcher, Großaspach" – in short: AMG – claimed victory completely out of the blue in its class and took second place overall in the 24‑hour race at the Circuit de Spa-Francorchamps. Another milestone was the all-new cylinder head with cutting-edge valve technology, developed by Melcher.
Collaboration with Mercedes-Benz began in 1990. The C 36 AMG, launched in 1993, was the first vehicle on the market to result from the collaboration agreement with Daimler-Benz. In 2005, Mercedes-AMG became a wholly owned subsidiary of Daimler-AG and 2009 saw the introduction of the Mercedes-Benz SLS AMG, the first vehicle to be developed entirely by Mercedes-AMG. AMG branched into motor racing with the SLS AMG GT3 in 2011. This was followed by the introduction of the Mercedes-AMG GT in 2014 and the launch of the 43 series models in 2015, introducing a broader target group to the brand.
Source: AMG
Affalterbach. AMG – these three letters stand worldwide for supreme automotive performance, exclusivity, efficiency and highly dynamic driving pleasure. In 2017, the company founded by Hans-Werner Aufrecht and Erhard Melcher is celebrating its 50th anniversary. In the course of this half-century, Mercedes-AMG has recorded numerous successes in motor sport and through the development of unique road-going vehicles, thereby repeatedly underlining its position as a highly successful sports car and performance brand – and today this is truer than ever. Today, as a wholly owned subsidiary of Daimler AG, the Affalterbach-based company represents the sporting spearhead of the Group. In this anniversary year, with an eye to the future, Mercedes-AMG will carry on the exceptional success story of what began as a two-man company. For each of the now around 1500 employees, the focus will be on the brand promise of "Driving Performance", which unites the core strengths of AMG: cutting-edge technology and a passion for dynamic, emotively appealing products. The company from Affalterbach stands worldwide for outstanding engine expertise, which includes not only development, but also the "one man, one engine" philosophy, which means that each engine is, so to speak, hand-crafted by one engine builder. With almost 100,000 units delivered in 2016, i.e. over 40 percent growth, and the biggest strategic model initiative in the company's history, AMG heads into this anniversary year with record figures under its belt.
Mercedes-AMG expanded significantly in 2016 as a whole and, with growth of 44.1%, again significantly exceeded the best previous-year figures. With 99,235 vehicles delivered, the success story of Mercedes-Benz's sports car and performance brand reached a new level. Unit sales have thus more than tripled since 2013. This dynamic growth was made possible by continuous further development of the performance models, which are in greater demand than ever. Yet the strategic broadening of the portfolio in recent years has also led to the successful development of new groups of customers. Hence, the company's global success is not solely based on the popular eight-cylinder models of the 63 series. The compact 45 series models, along with the wide range of 43 series models, are finding favour with very many customers while placing AMG's modern product portfolio on a broad, solid basis. The markets with the highest unit sales in the most successful year in the company's history were once again the USA, Germany and China.
"We're on the road to worldwide success with our strategic portfolio expansion and can look back on a sensational year. The 63 series models still constitute our core product line, and they continue to delight auto enthusiasts around the world. In addition, our AMG GT series, which was developed entirely in-house, is now available as a broad-based family, with which we have impressively demonstrated our expertise as a sports car brand. At the same time, our broad portfolio puts us in the perfect position for further sustained growth. Our task now is not just to celebrate the AMG success story, but, in one of the most exciting periods of automotive history, to help shape the performance of the future," says Tobias Moers, Chairman of the Board of Management of Mercedes‑AMG GmbH.
Development of new categories of customers through portfolio expansion
2016 saw the biggest strategic model initiative in the history of Mercedes-AMG: with over ten new models being added to the product portfolio, from January 2017 performance-minded customers are able to choose from over 50 models. In each category, Mercedes-AMG boasts a comprehensive and impressive product offering: from the most powerful standard-production four-cylinder compact to the sportily elegant S 65 with a superior twelve-cylinder engine, from saloons and estates in many different output classes, to a broad range of SUVs and coupés, to cabriolets and variously configured roadsters. The available technology is among the best on offer in the respective vehicle categories, ranging from optimised rear-wheel drive to state-of-the-art all-wheel drive, as well as from a dual-clutch transmission to a sporty nine-gear automatic transmission.
At the same time, the sports car and performance brand has won entirely new groups of customers with its recently launched 43 series models. The first such vehicles were unveiled by Mercedes-AMG at the Detroit Auto Show two years ago. The 43 series models come with a powerful and efficient six-cylinder engine. Other hallmarks of the 43 series derivatives include special transmission tuning with shorter shift times as well as AMG-specific axle designs and suspensions, powerful brake components and other various interior/exterior distinguishing features, confirming the models as typical AMG vehicles that fully meet the brand claim of "Driving Performance" while authentically representing the brand in the respective market segments.
With the Mercedes-AMG GT series, the Affalterbach-based company is once again underlining its status as a highly dynamic sports car brand. Following the SLS AMG, the GT models are the second sports car family to be developed entirely in-house. The front mid-engine concept with transaxle and the intelligent aluminium lightweight construction form the basis for a highly dynamic driving experience. In 2016, AMG added particularly dynamic and fascinating models to the GT family in the form of the GT R and the two open-top roadster variants, the GT Roadster and the GT C Roadster. But that's not all: following the AMG GT C Roadster, the Coupé is also available in the anniversary year with the same next-level performance and technology. It is positioned between the AMG GT S and AMG GT R and, at the time of the launch, will be exclusively equipped as the Edition 50 special model. At the same time, the Mercedes-AMG GT and AMG GT S benefit from visual and technical enhancements.
Hypercar with Formula 1 technology
Alongside its continuing strategic product initiative, Mercedes-AMG is setting a further landmark in 2017 by giving a fascinating peek into the future performance in the form of a street-legal hypercar. Offering unadulterated Formula 1 technology for the road, the hypercar is thus the first commercially available vehicle with F1 hybrid powertrain and road approval. With a system output of over 1000 hp and four-wheel drive with all-electric front axle, it marks the pinnacle of what is currently technologically feasible. In terms of output and efficiency, this hypercar points the way to "AMG Future Performance". AMG models are already among the most efficient in their class. The latest example is the Mercedes-AMG E 63. For maximum efficiency, AMG has, for example, equipped the V8 engine in the performance saloon with the AMG Cylinder Management cylinder deactivation system. In addition, a highly intelligent all-wheel drive system as well as a transmission optimised for sportiness and efficiency, including a coasting function, provide the guarantee of exemplary low consumption and emissions values.
Outstanding customer sports season 2016
With a total of 18 overall victories and 32 other podium finishes, the international customer and performance teams celebrated a sensational season in 2016 with the new Mercedes-AMG GT3. The GT3 racing car got the season off to the ideal start. Following victory in the ADAC 24‑hour qualification race, in the 24‑hour race at the Nürburgring in late May the new GT3 racing car posted the greatest victory to date since the inception of the AMG customer sports programme, with overall victory, pole position, fastest lap as well as further finishes in second, third, fourth and sixth place now on record in the annals of motor sport. The brand's clean sweep of the podium places in the world's largest car race was shared by the AMG team BLACK FALCON (P1), the AMG team HTP Motorsport (P2) and the HARIBO Racing Team-AMG (P3).
Also in the customer sports programme, Mercedes-AMG will keep its foot on the gas in the coming season, with participation of the successful AMG GT3 being extended to the USA. Renowned teams will contest both the highly popular IMSA Series as well as the PWC, the Pirelli World Challenge. Also in the USA, the teams will benefit from optimal support from Mercedes-AMG Customer Sports.
Competence centre for V8 development
Affalterbach is home to the management, administration, sales, development and design teams as well as AMG hand-crafted engine building. This is where AMG V8 engines are produced. Other engines are produced in Kölleda (four-cylinder in-line engines) and Mannheim (V12 engines). Each engine is hand-assembled by a single engine builder at these sites according to the "one man, one engine" philosophy and provided with a badge hand-signed by the relevant technician.
Mercedes-AMG is today responsible for the development not only of the new eight-cylinder family of the Mercedes-Benz brand, but also of the AMG V8 engines. The first standard-production vehicle to be fitted with a V8 engine developed in Affalterbach was the G 500, which celebrated its market launch in September 2015. The V8 engine for the upcoming new S‑Class was also developed in Affalterbach, underlining the engine-building expertise of the three-lettered brand.
First-class customer support at AMG Performance Centres
As part of the strategic broadening of the portfolio to over 50 models, the number of AMG Performance Centres has also undergone huge expansion. At over 400 Performance Centres in 40 countries, customers and fans can immerse themselves in the brand world of Mercedes-AMG. These are places where the history of the brand and its DNA can be experienced first-hand. In addition, first-class customer service is an essential part of the AMG brand claim of "Driving Performance". The sales rooms at the AMG Performance Centres, which are integrated into Mercedes-Benz dealerships as a shop-in-shop system, are characterised by an entirely distinct AMG brand identity. High-grade materials, an exclusive motor sport ambience and hallmark AMG colours make for an accessible brand experience. As appropriate for the wide product range, trained and qualified AMG sales and service experts provide knowledgeable advice and support to customers worldwide.
The next stage in the development of the AMG Performance Centres will see the opening of further AMG sales and service operations with a distinct architecture in Japan and Australia. As an addition to the existing global sales network, the separate centre in Tokyo Setagaya, which opens on 12 January 2017, will spearhead the dealer network while defining the next stage of the strategic sales initiative. In a total area of almost 1000 square metres, customers can learn about the latest AMG Performance models and their technological features, the AMG Driving Academy, the AMG Collection and the involvement of AMG in motor sport.
Exclusive AMG Private Lounge
Another central component of customer support is the online AMG Private Lounge. Launched in 2006 for US customers, it was expanded to German-speaking areas in 2009 and brought an international dimension to the official AMG Brand Community. The online platform invites AMG owners to share their passion for the brand with other AMG enthusiasts. Insider knowledge, direct contact with Affalterbach, exclusive events and opportunities to communicate and exchange ideas give the brand a more approachable face. At present, the AMG Private Lounge Community has an accredited membership of over 48,000 worldwide. No other car manufacturer offers anything comparable.
Pit radio for AMG customers
To ensure a high quality of customer support, customers have access to an exclusive AMG hotline, launched in October 2016. The primary aim of the "pit radio" is to restore performance when needed – in the event of an accident, for example. The service hotline can also help if the customer has any technical questions or wants to make a workshop appointment. A defined process guarantees customers the quickest possible assistance. The hotline is initially available to customers in Germany, Great Britain, France, Austria and Switzerland, with further markets and a broadening of the offering to follow.
Milestones in the history of the sports car and performance brand
The company, founded by Hans-Werner Aufrecht and Erhard Melcher, has been fulfilling the dreams of performance enthusiasts for 50 years. The pair set up their first workshop in an old mill in 1967 as an "engineering office and design and testing centre for the development of racing engines". In 1971, the AMG 300 SEL 6.8 of "Aufrecht and Melcher, Großaspach" – in short: AMG – claimed victory completely out of the blue in its class and took second place overall in the 24‑hour race at the Circuit de Spa-Francorchamps. Another milestone was the all-new cylinder head with cutting-edge valve technology, developed by Melcher.
Collaboration with Mercedes-Benz began in 1990. The C 36 AMG, launched in 1993, was the first vehicle on the market to result from the collaboration agreement with Daimler-Benz. In 2005, Mercedes-AMG became a wholly owned subsidiary of Daimler-AG and 2009 saw the introduction of the Mercedes-Benz SLS AMG, the first vehicle to be developed entirely by Mercedes-AMG. AMG branched into motor racing with the SLS AMG GT3 in 2011. This was followed by the introduction of the Mercedes-AMG GT in 2014 and the launch of the 43 series models in 2015, introducing a broader target group to the brand.
Source: AMG
Wunderkind
Chicane Challenger
hannaz
Aerodynamic Artisan
The future of Mercedes-AMG: More models, more power, more prestige
AMG boss Tobias Moers talk about the future of Mercedes' performance brand.
Mercedes is making and selling more and more AMG models these days. In 2016, the performance division sold 23,261 cars in the U.S., a 33-percent increase over 2015’s numbers. On the heels of that success, Mercedes-AMG boss Tobias Moers sees a bright future for the brand: more models, more power, and more prestige.
Perhaps the biggest boost for AMG in the last year was the introduction and proliferation of the 43 line. In the next few months, even more models will arrive in U.S. showrooms – we’ll have C43 (Sedan, Coupe, Convertible), E43, GLC43 (SUV and Coupe), GLE43 (SUV and Coupe), and SLC43. Moers recognizes the 43 line as the entry point into the AMG brand, and says that it allows other versions to be a bit more focused, or more hardcore.
“We can move higher with 63,” Moers notes, reaffirming that while a new series of six-cylinder-based AMG models are spreading across the brand’s lineup, the company is very, very strongly committed to its V8s.
But we aren’t just talking about the AMG 43 line, regarding six-cylinder power. With the new E-Class Coupe, we’ll see an AMG E50, using a new, biturbo inline-six, with output of over 400 horsepower. It’s unclear if other AMG 50 models will appear in the near term, especially since the E-Class Sedan (and Wagon overseas) already has E43 and E63 variants. But there are no plans to make an E63 Coupe, so E50 will serve as the top-end of the E Coupe range for now.
Elsewhere in the AMG world, Moers says he’s not worried about potential nomenclature confusion between 43 and 45, the latter of which is only used on A, CLA, and GLA models. Moers confirms there will be a successor to the AMG 45 cars, with four-cylinder power, though it’s unclear exactly when those will arrive.
At the very top end, Moers is committed to the AMG 65 range – “we’re going to have a future for the V12,” he says. But unlike the other AMG models, the 65 cars are more about luxury and prestige than anything else. The performance is there by default, but these models need to feel unique, special, and exclusive. People buy them because 65 is greater than 63, period.
Moers says Mercedes-AMG’s future success is “all about conquest,” and even with the addition of more and more models, he is “not scared about dilution of [the] brand.” Whereas BMW, for example, is keen to do M Sport trims and badges on its cars, Moers says Mercedes “will never do that” with AMG.
Motor1.com
AMG boss Tobias Moers talk about the future of Mercedes' performance brand.
Mercedes is making and selling more and more AMG models these days. In 2016, the performance division sold 23,261 cars in the U.S., a 33-percent increase over 2015’s numbers. On the heels of that success, Mercedes-AMG boss Tobias Moers sees a bright future for the brand: more models, more power, and more prestige.
Perhaps the biggest boost for AMG in the last year was the introduction and proliferation of the 43 line. In the next few months, even more models will arrive in U.S. showrooms – we’ll have C43 (Sedan, Coupe, Convertible), E43, GLC43 (SUV and Coupe), GLE43 (SUV and Coupe), and SLC43. Moers recognizes the 43 line as the entry point into the AMG brand, and says that it allows other versions to be a bit more focused, or more hardcore.
“We can move higher with 63,” Moers notes, reaffirming that while a new series of six-cylinder-based AMG models are spreading across the brand’s lineup, the company is very, very strongly committed to its V8s.
But we aren’t just talking about the AMG 43 line, regarding six-cylinder power. With the new E-Class Coupe, we’ll see an AMG E50, using a new, biturbo inline-six, with output of over 400 horsepower. It’s unclear if other AMG 50 models will appear in the near term, especially since the E-Class Sedan (and Wagon overseas) already has E43 and E63 variants. But there are no plans to make an E63 Coupe, so E50 will serve as the top-end of the E Coupe range for now.
Elsewhere in the AMG world, Moers says he’s not worried about potential nomenclature confusion between 43 and 45, the latter of which is only used on A, CLA, and GLA models. Moers confirms there will be a successor to the AMG 45 cars, with four-cylinder power, though it’s unclear exactly when those will arrive.
At the very top end, Moers is committed to the AMG 65 range – “we’re going to have a future for the V12,” he says. But unlike the other AMG models, the 65 cars are more about luxury and prestige than anything else. The performance is there by default, but these models need to feel unique, special, and exclusive. People buy them because 65 is greater than 63, period.
Moers says Mercedes-AMG’s future success is “all about conquest,” and even with the addition of more and more models, he is “not scared about dilution of [the] brand.” Whereas BMW, for example, is keen to do M Sport trims and badges on its cars, Moers says Mercedes “will never do that” with AMG.
Motor1.com
hannaz
Aerodynamic Artisan
Mercedes-AMG for the first time with new retail concept in Tokyo: First dedicated AMG showroom opened
Affalterbach/Tokyo. Based on the strategic product range expansion of the recent years, Mercedes-AMG reaches a milestone in its sales strategy with the opening of a dedicated retail outlet in Tokyo Setagaya. The new location represents the sports car and performance brand for the first time in a discrete architecture, and affords customers an approachable brand experience. The car dealership is located in a favourite residential area in Tokyo's Setagaya district, and is an advancement of the existing shop-in-shop system. It defines the next stage of the globally successful AMG Performance Centers and serves as a role model. The focus of the opening is on the Mercedes-AMG GT R, with which the sports car and performance brand most recently expanded its product line-up at the upper end of the range.
More than 400 AMG Performance Centers in 40 countries have been opened since 2008. Unlike in the past, the location in Tokyo Setagaya is not integrated as a shop-in-shop into a Mercedes-Benz dealership, but is based on the stand-alone concept. Customers can experience the brand universe of AMG on two storeys. The focus in the showroom is exclusively on the models and themes of the sports car and performance brand.
"Based on the strategic expansion of the product range, we have vigorously pushed ahead with the advancement of the AMG Performance Centers in the last three years. We create an approachable brand experience and establish a link to our motorsport DNA in the 400 retail outlets around the world. The new dedicated store in Tokyo forms the pinnacle of the dealer network and defines the next stage of our sales initiative. With it, we ensure exclusive and competent care for existing and potential AMG customers at the point of sale. The store serves as a role model for future stand-alone projects in other major cities, which are already on the drawing board. Another dedicated store will open in Sydney before the year 2017 is out", says Tobias Moers, Chairman of the Board of Management of Mercedes‑AMG GmbH.
Car dealership architecture with industrial design
The design of the enclosed structure is modelled after the architecture of the modern company building in Affalterbach and on the AMG "Driving Performance“ brand claim. The highlight of the building's exterior is a LED façade. During daytime, the white louvres and the diagonal structure provide a dynamic appearance. At night, white-red exterior lighting is activated.
Customers and prospects can learn about the latest AMG Performance models and their technological features, the AMG Driving Academy, the AMG Collection, and the involvement of AMG in motorsport on two storeys with a total area of almost 1000 square metres. In future, the independent AMG retail partners will handle all functions of a car dealership, and create a unique brand and product experience for customers.
Real motorsport situations are staged inside. A deliberately simplified interior design and focused lighting provide the perfect stage for the sports car and performance models from Affalterbach. The new retail outlet features lounges, a boutique, motorsport exhibits, and consultation areas to provide several appealing places for conversations with customers. The vehicle hand-over area is integrated into the showroom and can be flexibly separated to provide customer privacy if needed.
Flexible use for market launches, media and VIP events
Generous, functional areas permit flexible uses, for example, for market launches or VIP events. State-of-the-art video and audio technology are a given. A power wall allows customers to configure Mercedes-AMG vehicles to their personal preferences, while a sound counter lets them experience different engine sounds. Large-scale graphics create a close link to motorsport.
The vehicles on display sit on asphalt. The black colour creates an intriguing contrast to the white "arena" on the upper storey. Various road markings transport the racetrack into the showroom. They refer to the roots of the sports car and performance brand, which scored a legendary win with a red AMG 300 SEL 6.8 at the Circuit de Spa‑Francorchamps in 1971. In 2017, Mercedes-AMG celebrates the company's 50th anniversary, and focuses on the "Driving Performance“ brand promise. This promise and the brand values of Mercedes-AMG are reflected in the new retail outlet in Tokyo Setagaya.
More than 400 AMG Performance Centers in 40 countries established
"The mission of the sales network development at Mercedes-AMG is to bring the fascination of motorsport to the customers' daily life. The aim is to make the wishes of the target group come true in every aspect with vehicles that are thought-out in every detail, and with an equally fascinating brand universe. The perfect customer approach is an increasingly important success factor in this regard. The store based on a stand-alone concept represents a new dimension in the customer approach", says Tobias Moers, Chairman of the Board of Management of Mercedes‑AMG GmbH.
The more than 400 AMG Performance Centers we established in all key markets embody a bespoke customer approach. First-class customer care is an essential part of the AMG brand claim of "Driving Performance". The commitment to step up customer relations currently encompasses 40 countries in all.
The showrooms of all AMG Performance Centers are characterised by a uniform and discrete AMG brand appearance. High-quality materials, exclusive motorsport feeling and the hallmark AMG colours create a special consultation atmosphere. For example, the fascination of motorsport is expressed in a pit lane scenario with authentic look and feel. An interactive module offers interested visitors the chance to experience the unmistakable engine sound of the AMG models. Targeted training of the AMG sales and service experts conducted by employees from Affalterbach ensures consistent first-class customer consultation and care worldwide. This is guaranteed by a multi-stage AMG training strategy tailored specifically to the retail concept.
Daimler
Affalterbach/Tokyo. Based on the strategic product range expansion of the recent years, Mercedes-AMG reaches a milestone in its sales strategy with the opening of a dedicated retail outlet in Tokyo Setagaya. The new location represents the sports car and performance brand for the first time in a discrete architecture, and affords customers an approachable brand experience. The car dealership is located in a favourite residential area in Tokyo's Setagaya district, and is an advancement of the existing shop-in-shop system. It defines the next stage of the globally successful AMG Performance Centers and serves as a role model. The focus of the opening is on the Mercedes-AMG GT R, with which the sports car and performance brand most recently expanded its product line-up at the upper end of the range.
More than 400 AMG Performance Centers in 40 countries have been opened since 2008. Unlike in the past, the location in Tokyo Setagaya is not integrated as a shop-in-shop into a Mercedes-Benz dealership, but is based on the stand-alone concept. Customers can experience the brand universe of AMG on two storeys. The focus in the showroom is exclusively on the models and themes of the sports car and performance brand.
"Based on the strategic expansion of the product range, we have vigorously pushed ahead with the advancement of the AMG Performance Centers in the last three years. We create an approachable brand experience and establish a link to our motorsport DNA in the 400 retail outlets around the world. The new dedicated store in Tokyo forms the pinnacle of the dealer network and defines the next stage of our sales initiative. With it, we ensure exclusive and competent care for existing and potential AMG customers at the point of sale. The store serves as a role model for future stand-alone projects in other major cities, which are already on the drawing board. Another dedicated store will open in Sydney before the year 2017 is out", says Tobias Moers, Chairman of the Board of Management of Mercedes‑AMG GmbH.
Car dealership architecture with industrial design
The design of the enclosed structure is modelled after the architecture of the modern company building in Affalterbach and on the AMG "Driving Performance“ brand claim. The highlight of the building's exterior is a LED façade. During daytime, the white louvres and the diagonal structure provide a dynamic appearance. At night, white-red exterior lighting is activated.
Customers and prospects can learn about the latest AMG Performance models and their technological features, the AMG Driving Academy, the AMG Collection, and the involvement of AMG in motorsport on two storeys with a total area of almost 1000 square metres. In future, the independent AMG retail partners will handle all functions of a car dealership, and create a unique brand and product experience for customers.
Real motorsport situations are staged inside. A deliberately simplified interior design and focused lighting provide the perfect stage for the sports car and performance models from Affalterbach. The new retail outlet features lounges, a boutique, motorsport exhibits, and consultation areas to provide several appealing places for conversations with customers. The vehicle hand-over area is integrated into the showroom and can be flexibly separated to provide customer privacy if needed.
Flexible use for market launches, media and VIP events
Generous, functional areas permit flexible uses, for example, for market launches or VIP events. State-of-the-art video and audio technology are a given. A power wall allows customers to configure Mercedes-AMG vehicles to their personal preferences, while a sound counter lets them experience different engine sounds. Large-scale graphics create a close link to motorsport.
The vehicles on display sit on asphalt. The black colour creates an intriguing contrast to the white "arena" on the upper storey. Various road markings transport the racetrack into the showroom. They refer to the roots of the sports car and performance brand, which scored a legendary win with a red AMG 300 SEL 6.8 at the Circuit de Spa‑Francorchamps in 1971. In 2017, Mercedes-AMG celebrates the company's 50th anniversary, and focuses on the "Driving Performance“ brand promise. This promise and the brand values of Mercedes-AMG are reflected in the new retail outlet in Tokyo Setagaya.
More than 400 AMG Performance Centers in 40 countries established
"The mission of the sales network development at Mercedes-AMG is to bring the fascination of motorsport to the customers' daily life. The aim is to make the wishes of the target group come true in every aspect with vehicles that are thought-out in every detail, and with an equally fascinating brand universe. The perfect customer approach is an increasingly important success factor in this regard. The store based on a stand-alone concept represents a new dimension in the customer approach", says Tobias Moers, Chairman of the Board of Management of Mercedes‑AMG GmbH.
The more than 400 AMG Performance Centers we established in all key markets embody a bespoke customer approach. First-class customer care is an essential part of the AMG brand claim of "Driving Performance". The commitment to step up customer relations currently encompasses 40 countries in all.
The showrooms of all AMG Performance Centers are characterised by a uniform and discrete AMG brand appearance. High-quality materials, exclusive motorsport feeling and the hallmark AMG colours create a special consultation atmosphere. For example, the fascination of motorsport is expressed in a pit lane scenario with authentic look and feel. An interactive module offers interested visitors the chance to experience the unmistakable engine sound of the AMG models. Targeted training of the AMG sales and service experts conducted by employees from Affalterbach ensures consistent first-class customer consultation and care worldwide. This is guaranteed by a multi-stage AMG training strategy tailored specifically to the retail concept.
Daimler
Similar threads
Mercedes-AMG
Mercedes-AMG GmbH, commonly known as AMG (Aufrecht, Melcher, Großaspach),
is the high-performance subsidiary of Mercedes-Benz AG. AMG independently
hires engineers and contracts with manufacturers to customize Mercedes-Benz
AMG vehicles. The company has its headquarters in Affalterbach,
Baden-Württemberg, Germany.
Official website: Mercedes-AMG
Official website: Mercedes-AMG
