An interesting insight suggesting that BMW wants a slice of the C's success formula, and also calling it the class benchmark..who would have ever thought of the all time rival saying that lol..particularly the comfort aspect, which seems ironic, as the current C always seems to be criticised on this respect..
BMW will take the fight to the Mercedes-Benz C-Class by engineering its next-generation 3 Series with an enhanced focus on comfort while retaining the dynamic prowess of its predecessor.
Although the 3 Series stands strong as the brand's best-selling model, it's fallen short of the hot-selling C-Class, which sold in 176,915 units to the BMW's 129,053 in 2017. As such, BMW engineers have been tasked with broadening the 3 Series's reach.
The future version will therefore be offered with more variants, including new M-division fettled versions that come with generous boosts in performance.
The first variant will be the rear-wheel drive M340i M Performance which will feature a 360bhp version of BMW’s twin-scroll turbocharged 3.0-litre inline six-cylinder petrol engine. It will be followed by a four-wheel drive M340d xDrive M Performance, which is set to receive a 320bhp version of the company’s twin-turbocharged 3.0-litre inline six-cylinder diesel engine.
Key to the expansion plan for the seventh-generation 3 Series – set to arrive next year – is the addition of two new M Performance models powered by six-cylinder engines. In a strategy mirroring that undertaken with the latest 5 Series, the new M Performance variants will go on sale shortly after more mainstream versions of the new 3 Series are launched in both saloon and estate body styles. The new derivatives will be offered as either a petrol or a diesel and will bridge the gap in the line-up that presently exists between standard six-cylinder models and BMW M’s range-topping M3 saloon.
The new performance orientated 3 Series models will be targeted at the likes of the Audi S4 quattro and Mercedes-AMG C43 4Matic. They will have individual styling touches, their own unique chassis tuning and relatively high equipment levels. Autocar can reveal they will also form the basis for the two-door M440i M Performance Coupé and M440d M Performance Coupé models, which will arrive in showrooms in 2020.
Significantly, the decision to launch the M340d xDrive M Performance model underpins plans by BMW to continue to equip the 3 Series with a full range of three-, four- and six-cylinder diesel engines, despite increasingly tight emissions legislation across Europe, including the spectre of regional bans on diesel cars from entering city centres (some of which may be implemented in Germany).
“The diesel is a critical component in our efforts to reach the 2020 climate targets,” said BMW chairman Harald Krüger. “It is very important in improving the overall efficiency of our future models.”
BMW is pulling out all the stops to ensure the new 3 Series, which goes under the internal codename G20, possesses the stylistic appeal, performance credentials, dynamic ability and overall technical prowess it needs to claw back the gains made by its keenest executive class rivals, most notably the Mercedes-Benz C-Class, which officials have described to Autocar as the clear benchmark.
2019 BMW 3 Series G20 to hunt down C-Class with improved comfort | Autocar