Got to love what Volvo and Polestar are doing.
I agree on most points but:I like the car. But from a detached objective pov, the management failed terribly.
First, the stupid decision to make it it's own brand without Volvo's sales and service network. I think the P2 would have done much better if it was a Volvo. And what happens to Polestar when Volvo also becomes all electrical?
Second, the decision to pour time/money/effort/opportunity into probably one of the more pointless cars of the last 2 decades - the Polestar 1. Looks apart, wtf did it do for the brand?
Third, making your EV on a ICE platform and being non-competitive in areas that actually matter in the market, making it a complete sales dud.
Alt reality -
Polestar remains part of Volvo, but dedicated EV brand and uses Volvo's network.
Instead of Polestar 1, invests all that money/time/effort on a dedicated EV platform and actually makes P2 a competitive EV.
1. Polestar 2 has won all but one comparison test in EU .
you are aware what sells is not so much product, but marketing?You keep saying that - "it won x mag comparisons" as if that is the goal. Makes me wonder is Polestar trying to win mag comparisons or sell the car? Cause the car is not selling. It is a big f#cking dud.
Here is the list of top 20 EVs globally till May. No Polestar 2.
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Which means it sold less than 20k, i.e, ~1/10th of the volume Model 3 did, the car you claim it is better than.
You say it won all but 1 EU comparisons. Well, here is the top 20 EVs in EU. Again, no Polestar 2.
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You have previously said it won all German comparisons. Well, here is the top 20 EVs in Germany. Surprise! no Polestar 2.
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I am guessing you are involved with Polestar in some capacity, so I will try and sugarcoat it as best as I can - I actually like the car, but the car is a dud. It is not like it lags Model 3 in sales by a few % points that one could argue other factors are in play. It lags by a factor of 10x, i.e 1000%! So whatever is the reason Polestar2 wins "mag comparisons" is not what the market wants or cares about. The sooner Polestar/Geely realizes tha and starts over, the better for them.
Yes, I am involved. I have looked into buying an EV, saw the Polestar 2, and then researched. I'm too objective and rational than to take forum content personally.You keep saying that - "it won x mag comparisons" as if that is the goal. Makes me wonder is Polestar trying to win mag comparisons or sell the car? Cause the car is not selling. It is a big f#cking dud.
Here is the list of top 20 EVs globally till May. No Polestar 2.
![]()
Which means it sold less than 20k, i.e, ~1/10th of the volume Model 3 did, the car you claim it is better than.
You say it won all but 1 EU comparisons. Well, here is the top 20 EVs in EU. Again, no Polestar 2.
![]()
You have previously said it won all German comparisons. Well, here is the top 20 EVs in Germany. Surprise! no Polestar 2.
![]()
I am guessing you are involved with Polestar in some capacity, so I will try and sugarcoat it as best as I can - I actually like the car, but the car is a dud. It is not like it lags Model 3 in sales by a few % points that one could argue other factors are in play. It lags by a factor of 10x, i.e 1000%! So whatever is the reason Polestar2 wins "mag comparisons" is not what the market wants or cares about. The sooner Polestar/Geely realizes tha and starts over, the better for them.
you are aware what sells is not so much product, but marketing?
what is your point? polestar does not sell? indeed, it doesn't, but not because of technical demerits. you are trying to equate poor sales = bad product.
Is my thinking really important? Or yours? Or anyone else's? What matters is the market. And it is pretty obvious what the market is thinking. That it is a dud.1. Based on your thinking, a successful product is defined as the sales number it generates? And that far outweighs other factors (independent reviews, margins, brand, etc.)?
Covid was same for everyone and if anything EV sales boomed after the 1st half of last year. So I don't think that makes a valid excuse.2. It is a new brand with 0% customer base launched during COVID,
Does that even matter? The top of the all the lists I posted is dominated by BEVs. And me posting a BEV only list is not going to automagically increase the number of Polestars sold. The sales will still be dismal. Forum banter is not going to change that harsh reality. Acknowledging the reality, OTOH might be a start.Also PHEV is not BEV.
It is not Polestar related, but what about the Jaguar I-Pace? Ground-up BEV, (subjectively) better looking than Tesla Y, got everything right still a failure. Any advice for Jaguar?My 2c - Geely tried to pull fast one by putting lipstick (admittedly, very good lipstick) on an ICE pig. Market didn't go for it. As well learn from it, and do it right the next time.
You are forgeting one very important factor-price. Anybody can develop a good EV but the hart thing is to get the costs down so that you can have a competitive price and on top of this to earn money eith it.It is not Polestar related, but what about the Jaguar I-Pace? Ground-up BEV, (subjectively) better looking than Tesla Y, got everything right still a failure. Any advice for Jaguar?
I agree with many points you’re making just not the ICE pig argument. I’ve driven it and the car is really good! But that’s my opinion - hence why I stated the review wins over Tesla and the other BEVs. I just don’t think it’s the product. Is it the brand? Not enough marketing? I don’t know. Should they even be selling more than they are?Covid was same for everyone and if anything EV sales boomed after the 1st half of last year. So I don't think that makes a valid excuse.
As for the " new brand" thing - someone/group made that call. Instead of an amazingly well established and trusted brand they could have used. Then to turn around and to use that that as an excuse seems a bit lame, especially while continuing with the same strategy. It is like jumping off a cliff and breaking your leg and then blaming the cliff... while continuing to jump off cliffs!
Also, IMHO, the past year was probably Polestar 2's best chance at establishing itself - with just Tesla with its share of supply/production issues as competition. And unfortunately, it wasted it. Going forward, with Koreans and VW going to flood the market with dedicated competitive EVs, I doubt Polestar 2's market share is going to get any better.
Does that even matter? The top of the all the lists I posted is dominated by BEVs. And me posting a BEV only list is not going to automagically increase the number of Polestars sold. The sales will still be dismal. Forum banter is not going to change that harsh reality. Acknowledging the reality, OTOH might be a start.
My 2c - Geely tried to pull fast one by putting lipstick (admittedly, very good lipstick) on an ICE pig. Market didn't go for it. As well learn from it, and do it right the next time.
I just don’t think it’s the product. Is it the brand? Not enough marketing? I don’t know. Should they even be selling more than they are?
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