So, Renault as a brand, the way I see it, is a bit lost.
Gone are the quirky design days (see the era of the Megane II and that weird rear end of the 3 and 5dr models), and they are trying to leave behind an era of generic looking designs, the era of house appliance design, which rear hurt the brand.
Renault taking the Audi road towards a standardized brand design identity and more unified looks is not necessarily a bad thing. They need this more than anything - a design direction that will help non-car-addicts identify something as a Renault, without having to look at the badge. But in order to succeed, Renault needs two things:
1. More mature looks. They need to stop experimenting with the huge badges in front, excessive flat sheetmetal in the rear and the rocker panel that almost reaches the side windows. They need something good to look at, mature and still visually exciting.
2. The big problem with brands like Renault, is that they are known for their lower end of their line-up. Say Renault and 9.5 out of 10 people with think either Clio or Megane. Their new design identity is an absolute necessity to manage not to brand their SUVs or largers sedans as "just a bigger Renault", as in Renault needs stop focusing solely on the Clio and Megane and create a brand identity that can work on all their models.
@Gianclaudio the only Renault model that is desirable to me right now, is the mkIII Clio. I'd love an RS version, but I'm thinking of getting myself a slightly used one with a 1.4l petrol engine, to replace my old Clio as my run around car the next year. But anything from the current models? Not really...
