My only really slight complaint is the interior looks a smidge like something from Cadillac's design team.
What "packages" does Volvo offer (for exterior trim)?
I mean, just as Mercedes has AMG-pack, BMW M-pack etc, what does Volvo have?
The high res pics makes the rear not better. It looks to bulky for me. But for the last judgement I have to wait till I see the car in real life.
Overall it's a very strong handsome masculine design. My only really slight complaint is the interior looks a smidge like something from Cadillac's design team. Restrained and sensible.
I like it. The interior is wonderful if a SUVish looking because they lifted it right out of the XC90, but this is winner for Volvo. Now get a coupe and convertbile out please. I wonder what model is next to get this new design language, anyone know? This is a very distinctive design language and it will become associated with Volvo. I just wish they would develop a new I6. Jaguar and Benz are going that route.
M
Collin: Looks very good and tidy
Finally, here is the new Volvo S90.
Right now unveiled the car - and the goal is to challenge Audi, BMW and Mercedes.
- It looks very good and nicely laid out, says Aftonbladet automotive expert Robert Collin
It is the model that will give the Audi A6 and BMW 5 Series a match for customers.
A car according to Volvo itself is their ticket to the exclusive club of premiumsedaner and proof that they have real luxury ambitions.
- The launch of the Volvo XC90 was a clear statement of intent. We are now clearly in the game. The $ 11 billion invested over the last five years has transformed the image of Volvo Cars and we are now living up to the promise of giving our brand a new relevant image, says Håkan Samuelsson, CEO of the Volvo Car Group
Just the right proportions
At the showdown, as was design director almost moved to tears when he told me about his latest creation, saying that with this car that Volvo could really say "goodbye" to "near-premium segment."
- We have made a premium sedan with the completely correct proportions. We have moved up the front wheels and the interior backwards. The grill has 23 metal ribs that gives a proud and distinctive look of Volvo. Thor's Hammer-lamps are a high-tech light source that give the car character, says Thomas Ingenlath.
However, new S90 measure? Aftonbladet Robert Collin is in place in Gothenburg:
What is the first impression of the new Volvo S90?
- For ten years, Volvo has built cars that had curves here and there, and narrow side windows - but it has not been really good. Now they have built a car that truly Nordic desing. Taut and straight with large windows and fine lines. New design director Ingenlath has cleaned away the frills and others - and brought to a cleaner, more fluid design.
Will be no Swedish favorite
It looks bigger in the pictures is that correct?
- It has grown incredibly. Previously, it has been crowded in the back seat of Volvo's largest, but not anymore. Now it plenty of space. It has been a very long and, according to Volvo elegant bonnet. But there is a bit of a design gimmick - for during that there is not any big engine.
Large and luxurious - but who will buy it?
- Volvo makes no secret of the car will be slightly bigger and price class more expensive than before. S90 is no car they built for Sweden, but a global car and then glancing primarily at the United States and China. S80 have not been easy to sell, but this car, there is an emerging need for. And I think that is true, but a Swedish favorite, it will not - there will be wagon V90.
Honestly, do you believe the S90 will compete with Audi, BMW and Mercedes?
- I think it will be very difficult to get buyers from these. Audi and BMW owners tend to like their brands, especially here in Europe. But in the US, I think definitely it has a chance, and in China, I think this car is very right.
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