A3/S3/RS3 Officially official: 2013 Audi A3

[MarcinM]

Probably still the shortest wheelbase of any recently introduced compact class car on the market. I do not understand VW, Golf (and all cars based on it) since the mrk4 always had the shortest wheelbase.

 

[fortuner]

Boring....

 

[SCOTT27]

I am @ Geneva and the Palexpo and on one my "just get coffee trips around the halls"and have seen the A3 in the flesh - It is ok but it borders on Q3-Blandness. The A-Klasse is something else entirely that looks good. I expect to see Winterkorn and Piech and their minions all over it tomorrow. Somebody has layed a wreath with a Saab insignia upstairs where they used to reside but now taken over by GM Europe and Chevrolet and Opel.

Tonight across town is the annual VAG brand"Whore Fest" or "Driving Night" expect some update later.

 

[Tumbo]

Loving the full LEDs!

vs semi-LED

 

[Tumbo]

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[Tumbo]

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[Tumbo]

I can't believe it that it looks so good!

I thought it would look so boring when the first few pictures of the white one was revealed. But the s-line package, the full LEDs and the red color make this car really look good!

 

[Centurion]

While the A-Class and 1er are trying too hard to stand out the A3 stand tall through sophistication. Even in base trim does it look wonderful and doesn't need matte colours or overly masculine skirts and bumpers to compensate.

 

[Tumbo]

While the A-Class and 1er are trying too hard to stand out the A3 stand tall through sophistication. Even in base trim does it look wonderful and doesn't need matte colours or overly masculine skirts and bumpers to compensate.

So true.

But I do have to give it up for the A class. It's a great looking car!

Think these two will fight for the premium smallcar buyers.

 

[Deckhook]

Hard to imagine just how elegant this car looks. On pure design it stand head and shoulders above the rest and like before it's only real competition will come from the Golf.

 

[speed_kills]

Gee-wiz folks, could we be more unrealistic and unreasonable about Audi's current design language? Can one really criticise Audi for having an established and homogenous frontal DRG (that's "Down-the-Road-Graphic for the newbs) for the face of its cars? I mean, it's so unmistakeably Audi in the same way that BMW's is unmistakeable as being BMW. The difference is in that whilst the Audi frontal persona is largely inoffensive, the good looking 3er and 5er are bookended by the still uncomfortably ugly 1er and the over-grilled (and I'm not talking about steak) 7er.

People want to buy Audis - they're selling well - because they identify with the brand and they want their choice of marque to be commensurately identifiable. The one thing that we can't criticise the three Teutonic mega-makers of is that they lack brand identity or that there are styling overlaps/similarities between them. Each goes their own way (to lesser or greater success model for model) and collectively at least they should be lauded for this.

The A3 is the Anti-1er and, for those BMW fans with short memories, the progenitor of the premium-class hatchback concept. The only rational reason why anyone should choose the 1er over the A3 is because of RWD. It's a very specific want and one that, sadly, many 1er customers will have zero understanding or appreciation of. This new A3 is crisp, clean and sharp without being overwrought; it's interior is simple yet smart with upmarket detailing. It's these attributes that give the new A3, once more, very broad appeal to all sorts of consumers. No, it won't appeal to EVO types (or should that be AdvEvo on this forum) but that's a very, very small market demographic.

In a nutshell, it's safe. And that's the best possible start for a new A3.

Nice comment. Says it all.

 

[Levi68]

The A3 is really nice, nothing special but a very good solid product. The front is the best part of it. I love the full-LED headlights, it is a first in this segment. The A3 is definitely a leader in this segment.
I think the 1 Series shall fail, especially because of the even better and more special looking new A Class.

 

[Tumbo]

 

[Tumbo]

Absolutely love this angle

 

[Tumbo]

Look there. New rims Reminds me of the Golf GTI rims

 

[Centurion]

Absolutely love this angle

Best photo so far. Just look at those lines and the raked C-Class, the rear doesn't look heavy at all.

 

[Tarek]

IMO..next to the new A..this is out right sedative.

 

[-=Hot|Ice=-]

Best photo so far. Just look at those lines and the raked C-Class, the rear doesn't look heavy at all.

This.

 

[Betty Swollocks]

Absolutely love this angle

Is that Cape Town?

 

[fortuner]

betty yup it very much looks like Cape town from the table mountain side.