1 Series [Spyshots] BMW 1-Series Sedan

[SCOTT27]

The car is all over Chinese Auto media as well as News media. The West don't seem to be interested in Chinese market launches unless they have specific resonance with their market. But because its a BMW you would expect something to show its launch. Mercedes never had much exposure for the E-Klasse L or Audi with their A4L either.

 

[Betty Swollocks]

According to BMW, the 1 Series Sedan is “the first compact sedan strategically developed on the quest to fit the young generation group who is driven by having the charisma of a young identity: design, handling, connectivity, and versatility.”

According to Betty, this is a complete load of marketing drivel. Seriously, who writes this crap?

 

[Betty Swollocks]

Mercedes never had much exposure for the E-Klasse L or Audi with their A4L either.

A completely new body style is far more important/interesting than a stretch of an existing car.

 

[Matski]

According to Betty, this is a complete load of marketing drivel. Seriously, who writes this crap?

Google Translate judging by some of the other wording. Seriously though, I think this was written in Chinese for the Chinese, and has been translated back - predictably, it reads pretty badly.

You know how it goes...

 

[Rolf]

Is this marketing BS or what when the car changed from RWD to FWD:
"The car continues the heritage of typical BMW sporty design, outstanding driving pleasure"

"BMW has put great effort and focus in delivering the best driving pleasure for the young customer group in China"

 

[Matski]

Is this marketing BS or what when the car changed from RWD to FWD:
"The car continues the heritage of typical BMW sporty design, outstanding driving pleasure"

"BMW has put great effort and focus in delivering the best driving pleasure for the young customer group in China"

What they should have said is..

"The first ever BMW 1 series sedan. It'll be easier to drive in the snow, and if we hadn't have mentioned it, most of you would never know it was front wheel drive.."

or...

"Sat stationary on a 7 lane highway? You're right.. you won't give a f*** about the drivetrain... welcome to the all new, first ever, segment creating, future mobility demonstrating, BMW 1 series sedan..."

...

So, yup, mostly marketing BS.