1 Series [Spyshots] BMW 1-Series Sedan

[mdartisian]

My biggest relief about this is BMW is calling it the "1 Series" instead of the 2 series gran coupe which I kept hearing @SCOTT27 call it. Was that name being thrown around Scott?

 

[domleo999]

My biggest relief about this is BMW is calling it the "1 Series" instead of the 2 series gran coupe which I kept hearing @SCOTT27 call it. Was that name being thrown around Scott?

He referred to it as 2er sedan...

Always knew this would be a 1er

 

[Deleted member 25]

@Matski Where did you get that PR file from, i still find nothing on the press site.

 

[secrum]

 

[Matski]

@Matski Where did you get that PR file from, i still find nothing on the press site.

The BMW Brilliance joint venture website;

http://www.bmw-brilliance.cn/cn/en/news/index.html

 

[m-power]

Usually the Chinese copy European cars....... Here, BMW copied Chinese cars...

This is what I think about it: an ugly disgrace!!

 

[Matski]

Usually the Chinese copy European cars....... Here, BMW copied Chinese cars...

Yeah, because there's never been a relatively cheap, small, 4 door, front wheel drive saloon from Europe before....

 

[m-power]

Actually, I would love BMW to make a "relatively cheap, small, 4 door, front wheel drive saloon" if it looked like this :

My problem is how the actual car looks like a Chinese copy of the Conecpt Sedan

 

[Star&Car]

Those lights are ugly.

 

[marley71]

If it can outdrive a Jetta GLI...then we're talking. Blah Blah BLah...FWD Heritage/Hypocrisy. Seriously? f#ck you...

 

[domleo999]

They should have never gave us 1 series hatch or the 2er coupe - BMW showed us how good their compact vehicles can be -now we're supposed to live with these.

It's not just about the driven wheels - its about the engine placement, weight distribution, appearance, proportions and qualit. These factors have completely changed the car from a normal BMW

 

[Andy1980]

I hope, the future 1er front looks like the concept compact sedan.

 

[Deleted member 25]

What a shitty pr work. Still nothing on the main press site, only on the chinese site and only four poor sd photos included. It's as if they want to keep this bastard a secret.

 

[Kowalski]

If BMW decide to sell it in the U.S, then it's going to be latest must have accessory in high school parking lots all over the country. Not to mention that the second hand car section of BMW dealers all over the USA will be full of Jettas that were traded by the 1-series sedan.

 

[Rainer271]

BMW 1 Series Sedan makes world debut at Auto Guangzhou 2016

BMW introduces the all-new BMW 1 Series Sedan at Auto Guangzhou 2016. According to BMW, the 1 Series Sedan is “the first compact sedan strategically developed on the quest to fit the young generation group who is driven by having the charisma of a young identity: design, handling, connectivity, and versatility.”

The model was developed by BMW Brilliance Automotive Ltd and destined only for the Chinese market.

Mr. Jochen Goller, senior vice president of sales and marketing, BMW Brilliance Automotive Ltd said, “The all-new BMW 1 Series Sedan is the youngest BMW in the product portfolio. And we have strong confidence in this exclusive model as it is born ‘In the Right Time, At the Right Place, and For the Right People’. Premium compact cars are the fastest growing segment — this is ‘the Right Time’. Young generation from China is becoming the mainstream consumers of premium cars — this means ‘the Right Place’, developing and tailor-made a product exclusively according to Chinese young customers’ requirement — this refers to ‘the Right People’.”

DESIGN

The all-new BMW 1 Series Sedan inherits the same classic design identical to the BMW family, such as the double kidney grille, double round headlights, long bonnet, short overhangs, “Hofmeister-Knick” design, and enhanced shoulder lines on the side.

The higher bonnet and trunk lid gives the car a chunky stance and powerful sporty appearance, while the three-parted air intake in the front apron is also uniquely featured only on the BMW M models before.The newly-designed hexagonal LED headlights provide significantly improved illumination of the road during night time or in bad weather conditions. With the striking and inspirational L-shaped taillights working together, the all-new BMW 1 Series Sedan visually looks highly dynamic and cool.

The interior concept carries the similar exterior design idea. The layered dashboard ideally brings out a dynamic image and underlines the modern luxury sense. The Start & Stop button, electric brake, full color Head-Up Display, 8.8-inch LED central screen, BMW iDrive system are all fully equipped. The driver-oriented cockpit design emphasizes on the driving fun from a sporty sedan.

The all-new BMW 1 Series Sedan offers an enhanced interior space capability with 2.67 meter in the wheelbase, a benchmark of its class. Passengers in the front and back can sit comfortably, and the rear seats at the back can be folded in 40:20:40 to provide extra roominess. 0.7m² panoramic roof, the biggest of its class gives a delightful atmosphere, and the highly-efficient air filter inside the car offers filtrated fresh air for all passengers.

Available with up to ten different colors, the all-new BMW 1 Series Sedan adds more colors to the life of young individuals, whether in a stunning “Estoril Blue” or the exclusive color for China, “Luminous Gold”.

ENGINES

Under the hood, it features BMW’s latest 1.5 liter and 2.0 liter turbo engines, equipped with a six or eight-speed Steptronic transmission. COMFORT, SPORT, ECO PRO are three different driving modes offered to adjust the engine, steering, fuel economy levels of the car.

The lowest combined average fuel consumption is merely 5.5 liter per hundred kilometers.

DIGITAL

The soon to be launched BMW Connected App in China seamlessly integrates all functions in one application, linking the driver and the car with his or her go-to destination, providing a personalized companionship for daily traveling needs. Need recommendation for a place to bring your date? Departure time before your appointments, or need to stop by a gift shop on the way? Even need to know the actual arriving time to your destination? BMW Connected takes care of all of these.

Full-color Head-Up Display is equipped on the all-new BMW 1 Series Sedan. The car also offers unique features of the segment like run-flat tires, and Lane Departure Warning, Collision Warning and Pedestrian Warning.

BMW will launch the 1 Series Sedan in China next year, but it remains unknown if other markets will follow suit.

Source: BMWBlog

 

[klier]

What a shitty pr work. Still nothing on the main press site, only on the chinese site and only four poor sd photos included. It's as if they want to keep this bastard a secret.

It's for China only, so really I don't see the point of putting it on the international website.

And it looks ugly and cheap, just keep it away from the international market please.

 

[Matski]

It's for China only, so really I don't see the point of putting it on the international website.

It's not on the Chinese Press site, it's not on the Chinese BMW site, and only gets a news mention on the Joint Venture website. It is on the popular Chinese social media channels, but I think it's been low-key, even in it's own domestic market. That and the original global press release having that terrible photoshop attached... it's a poor launch by any stretch.

 

[klier]

It's not on the Chinese Press site, it's not on the Chinese BMW site, and only gets a news mention on the Joint Venture website. It is on the popular Chinese social media channels, but I think it's been low-key, even in it's own domestic market. That and the original global press release having that terrible photoshop attached... it's a poor launch by any stretch.

Poor launch for a crappy BMW.

I'm OK with this.

 

[Matski]

Poor launch for a crappy BMW.

I'm OK with this.

Go hard or go home, if they're going to do it - which they are - they should do it properly. No point in developing a new car then not putting the effort in to launch it and sell it properly, China's bigger than the US for BMW... they're up against Audi and Mercedes in this important market and they don't want to be fumbling it.

 

[klier]

I'm sure they'll market it properly for the Chinese, no need to worry.