Marketing will never allow a 53 moniker as the halo car when the 63 badge has been around for a couple of decades now even if what you propose makes senseWhat?
M
Marketing will never allow a 53 moniker as the halo car when the 63 badge has been around for a couple of decades now even if what you propose makes sense
I’m sure people said the same thing about a 4-cylinder “63” model too. The old think means nothing today.Marketing will never allow a 53 moniker as the halo car when the 63 badge has been around for a couple of decades now even if what you propose makes sense
I hope AMG will go all in with modifying the inline-6 engine. They really need to over-deliver with the performance of this engine to salvage the halo of the C63 moniker. Forget making it a hybrid, just make it pure ICE, and if the customers still don't want it, they can go elsewhere in the meantime or wait for the next C63.
Them having a 1:1 EV for ICE power train options for every model should hopefully help with that.The problem is, if customers *do* want it, they risk fines for exceeding their CO2 fleet average.![]()
Possibly Spring 2026 (March/April) to be launched to the public.Does anyone know when the car will be unveiled? Probably before the Mercedes S-Class.
Me too.Can’t wait to see the I6 in this car and hopefully an upgraded interior. That’s all this car needs.
M
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