bmer
Tire Trailblazer
You're right of course, Bruce. Such philosophies last all the way until some members on the executive board start saying: "Hey, we're losing a way to make money here!". Then the management is suddenly convinced that shareholders' benefit requires them to make a complete u-turn.But hey, who cares about that Mikael? As long as people are gullible to be spoon fed (lot of this) everything they are told to buy, BMW won't be suffering for betraying their legacy. Sames goes for all of these other hypocrite companies. Now personally, I don't care if either this new X6M or X5M are any good or not. In fact, I'm sure they are fantastic vehicles, but that doesn't change the fact they are overweight, over-powered, expensive trend-followers. Am so disappointed in what has happened to the automotive world. Call me a grandpa, call me a "living in the past" - I don't care, one bit. I'm am (or was, I should say) automotive enthusiast. This is not enthusiast stuff... this is trend.
It's so ironic that just when BMW decided to withdraw from the M philosophy and go after the likes of Cayenne Turbo and ML 63 AMG with their own super-SUVs, comes the economic downturn. This is the worst possible time to bring such vehicle on the market. I'm sure the high-ups in Munich have been tearing their hair out hoping there was a time-machine that they could use to go a few years back in time and cancel the X5/X6 M project. The little naming conflict they had with the possible 1er-based M-model is child's play compared to making these monsters sell in current economic conditions.