M8 [Official] The New BMW M8 Coupé & Convertible (F91 & F92)


The BMW M8 is the high-performance version of the BMW 8 Series (G15) marketed under the BMW M sub-brand. Introduced in June 2019, the M8 was initially produced in the 2-door convertible (F91 model code) and 2-door coupe (F92 model code) body styles. A 4-door sedan (F93 model code, marketed as 'Gran Coupe') body style was added to the lineup in October 2019. The M8 is powered by the BMW S63 twin-turbocharged V8 engine shared with the BMW M5 (F90). Official website: BMW M
Car and Driver:
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Without before and after dynos, it difficult to know what these figures mean, some standard M5 Competitions have been measured as high as 705ps.
 
Yes. But only available in certain markets. Most are concentrating on just the Competition.

Which doesn't make much sense given BMW's efforts to build a cohesive M lineup with a crescendo of variations somewhat inspired from Porsche, covering a wide span of needs and budgets:

(M Sport)
(M Performance)
M
M Competition
M CS
M CSL.

I'm pretty sure there is demand for a regular M8, just like there is for the regular M5 or X3M, since the Competition level isn't just 'everything better' but comes with its downsides and compromises, such as poorer riding comfort, esthetic differences, and of course higher cost. I don't believe making the regular M8 available would suddenly attract all those buyers who wanted the M8 Competition to begin with, it will just allow adding sales on the lower end.
 
Which doesn't make much sense given BMW's efforts to build a cohesive M lineup with a crescendo of variations somewhat inspired from Porsche, covering a wide span of needs and budgets:

(M Sport)
(M Performance)
M
M Competition
M CS
M CSL.

I'm pretty sure there is demand for a regular M8, just like there is for the regular M5 or X3M, since the Competition level isn't just 'everything better' but comes with its downsides and compromises, such as poorer riding comfort, esthetic differences, and of course higher cost. I don't believe making the regular M8 available would suddenly attract all those buyers who wanted the M8 Competition to begin with, it will just allow adding sales on the lower end.

It is available but only in some markets. Not sure why but BMW must be having the data to support this decision. We don't hear much about AMG's regular E63 but it is there and available for sale.
FYI...In the UK, you can no longer purchase the F90 (and a whole host of other M's) in non-Competition spec brand new.
 
It is available but only in some markets. Not sure why but BMW must be having the data to support this decision. We don't hear much about AMG's regular E63 but it is there and available for sale.
FYI...In the UK, you can no longer purchase the F90 (and a whole host of other M's) in non-Competition spec brand new.
Bmw.de does not mention the normal M8, isn’t it strange that it is not available in BMW’s homemarket?
 
Very harsh review by R&T :
Still, this Bimmer confounds. Great product criticism hinges on one foundational question: ‘Who buys this thing?’ The sentiment frames and informs every review. So if the 2020 BMW M8 Competition is neither a sharp-toothed track rat nor a velveteen tourer, who’s shelling out this much money for one? It turns out almost nobody is. Sales are lagging. So much so, that BMW will not import the M8 to America for the entire 2021 model year, allowing a glut of inventory to clear off dealer lots.
 

BMW M

BMW M GmbH, formerly known as BMW Motorsport GmbH, is a subsidiary of BMW AG that manufactures high-performance luxury cars. BMW M ("M" for "motorsport") was initially created to facilitate BMW's racing program, which was very successful in the 1960s and 1970s. As time passed, BMW M began to supplement BMW's vehicle portfolio with specially modified higher trim models, for which they are now most known by the general public. These M-badged cars traditionally include modified engines, transmissions, suspensions, interior trims, aerodynamics, and exterior modifications to set them apart from their counterparts. All M models are tested and tuned at BMW's private facility at the Nürburgring racing circuit in Germany.
Official website: BMW M

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